6 make-up gurus who’re changing our very idea of beauty

The year is 2017, and beauty bloggers hailing from minority groups are no longer just filling up seats in the diversity quota. Not by a long shot. Hijabi beauty bloggers are changing what’s possible for young Muslim women, Afro-American make-up artists are making the beauty industry bend to their rules and we have a gender-bending phenomenon in Jeffree Star. Back home, the Indian skin tone is finally being appreciated in all its nuances, and no, foundation shades don’t just run to three versions of pale.

So who do you owe your gratitude to for making the beauty industry a more inclusive place? Meet the frontrunners of the movement who are drowning out the regressive drone of those Fair & Lovely commercials.

6 diverse beauty bloggers you need to follow right this minute

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