Tried and tested: February's top beauty buys worth investing in

Bring out those paychecks

Get cosy with this month’s fresh arrivals that promise to bring out the best in you. These are February's top beauty buys, all tried and tested for you — there's a new kind of mascara that gives you the effect of falsies, minus the sticky mess and a mutli-tasking palette to take with you for your summer holiday. If that's not your beauty style, might we gently suggest the new fragrances from Calvin Klein and Narciso Rodriguez that we're buying ourselves this Valentine's Day?

Clear out some shelf space and invest in the ELLE beauty team's February favourites.

Best beauty products that have hit shelves this January: