Beauty

Kiehl’s new anti-ageing serum is just what you need to banish those wrinkles

Goodbye, crow’s feet

If you’ve peered into the mirror and wished for an effective way to minimise those fine lines and wrinkles, you’re not alone. Across the world, anti-ageing serums have found a firm place in women’s beauty kits. But when it comes to anti-ageing serums, your average drugstore isn’t going to cut it. What you need is Kiehl’s powerful new serum, which promises quicker and better results.

Powerful Strength Line2

The improved version now contains hyaluronic acid and a greater amount of Vitamin C. Apart from being an anti-oxidant, Vitamin C is known to help reduce the appearance of fine line and wrinkles, while also improving your skin’s texture. Meanwhile, hyaluronic acid acts like a sponge by drawing moisture in to skin’s surface layers and expanding as it absorbs. It’s often used in anti-ageing skincare products.

Kiehl’s new formula was derived after 89 variations were clinically tested over a period of 10 months. “While Vitamin C is difficult to stabilise within a formula, the team worked meticulously to deliver our most efficacious formula to date,” says Dr Geoff Genesky, scientific director at Kiehl’s.

Kiehl’s chemists have made sure the serum absorbs quickly without that annoying greasy or oily feeling on your skin. The new serum also features a refreshing citrus scent.

As soon as you begin using Kiehl’s new serum, your skin is bound to become radiant, with a decrease in visible facial lines. In two weeks, you’ll notice decreased marionette lines (vertical lines that extend from the outer corners of the mouth down to the jawline on either side of the chin), while in a month, you’ll mark a decrease in even deep-set wrinkles. Exactly what you were looking for, right?