Beauty

The beauty IV — a celebrity favourite — is now in India

The fountain of youth now in an IV bag

Like the latest pair of shoes or sunglasses, celebrities all tend to jump on beauty trends. Or start them. Think back to Baywatch era when the boob job became the next big thing, thanks to Kim Kardashian. Or more recently, the Kardashian takeover that commenced a tsunami of lip fillers and butt lifts. Celebrities are now moving out from under the knife onto less invasive procedures to keep them looking younger for longer. The latest in trending techniques is the intravenous mineral and vitamin trend. Essentially, it involves an IV drip filled with a cocktail of vitamins designed to help boost your energy, appearance and even get rid of your hangover. Celebrities like Rihanna, Simon Cowell and Chrissy Teigen have all jumped onto the IV trend already, and dermatology clinics in India have launched the treatment here too.

What are the various types of boosters available?

While the minerals and vitamins being put into your IV bag are customised to your requirements, there are standardised IV treatments offered too. The three most popular treatments are the energy boost, the glow option and the recovery option. Each IV cocktail consists of different vitamins and minerals, depending on what you are looking for.

What is the difference between oral consumption and intravenous?

"In oral consumption, the bio availability of the minerals and vitamins is only at about 5% to 30%," says Dr Kiran Lohia of the Lumiere Dermatology clinic in Delhi, which has just relaunched their treatment in a big way. "Your body doesn't absorb the full amount of nutrition available to it, the process is longer and it takes more time to see physical results. The IV drip is designed to be absorbed directly by your blood and is fast-acting. Since it is direct, the body absorbs 100% of the vitamins." 

How often should you get it and how much does it cost?

If you can afford the treatments at roughly Rs 5,000 a pop, the recommended frequency is no more than once every two weeks.