Only once you’ve spent a day at a coconut farm in Kanjirakolly village in Kannur, Kerala, do you realise how remarkably versatile this seed-fruit really is. From the fronds (to make thatched roofs or brooms) and the husk (it replaces firewood) to the coconut shells (used for handicrafts and as utensils), the milk (drink it to control cholesterol levels), the water (for flawless skin and instant hydration) and the meat (a vitamin storehouse)—you could try very hard to generate waste here and still probably fail. And we haven’t even mentioned coconut oil, that beauty elixir for the ages, yet.
Other than nourishing every possible surface it comes in contact with, coconut oil’s antibacterial properties also make it a mouthwash (you may retch, but you’ll do it freshly) and a star ingredient across wellness products. Take for instance, Swedish cosmetic giant Oriflame’s new “sustainability” flagship range, Ecobeauty. It does more than just endorse the benefits of organic coconut oil (among several other natural ingredients). It also ties up with the Fairtrade Alliance Kerala to ensure the processes involved in sourcing it are ethical—be it harvesting or offering farmers a “fair price” and “fairtrade premium” for the ingredients.
The paraben-free and lightly fragranced range features everything you need in your daily skincare drill—cleansing milk, face cream, serum, toner and an eye cream. Want more from your CTM routine? Go on, boast about how even the tube your eye cream comes in is biodegradable. Because it is. Doing good has rarely felt this convenient.
Here's what Oriflame's new Ecobeauty range has to offer: