Celebrity

PUMA India announces Sara Ali Khan as its new brand ambassador

It has only been a few months since Sara Ali Khan stepped into the limelight, but the young actress is a natural. After emerging as one of the most unabashed star kids out there, this Pataudi princess has bagged herself a two-year partnership with PUMA india.

Last seen in Kedarnath, this debutante hasn't just won everyone over with her strong acting skills, but has also found a special place in the hearts of the younger, millennial audience—all thanks to her totally relatable and goofy personality. On that note, the association with the international sports brand began through unconventional activation on the streets of Carter Road in Mumbai. Sara tapped into her inner graffiti artist and spray-painted "Strong is the new pretty. Fierce is the new fab", the message of PUMA's global brand campaign—Do You.

Do You isn't just another brand campaign by the sportswear brand, but is actually a movement that was pioneered by PUMA to inspire women to challenge themselves, re-write the rules, and break barriers. Sara will be one of the leading faces for this campaign in India, which is set to kick off later this year. About her association with the sportswear brand, Sara said, "I strongly believe, that if one has no inhibitions about expressing who they truly are, then they can stand out even without a spotlight. PUMA has always encouraged women to express their individuality, whether in the field of sports or beyond it, and that resonates very well with me. I am super excited to be a part of the PUMA family and am eager to try and take the brand to the next level."