Culture

We thought the perfect sports bra didn't exist until we tried Reebok Pure Move

So. Comfortable.

Until recently, it seemed like a sports bra that actually supported you and fit like second skin was an elusive idea. Enter, Reebok's revolutionary sports bra, Pure Move, that changed the way we (and women around the world) work out. Now, rather than avoiding a Pilates class because it means donning an uncomfortable sports bra, we look forward to it. 

The technically-advanced sports bra responds and adapts to movement in a unique manner; it gives you customised support exactly when and where you need it. This is possible because of Reebok's new Motion Sense Technology and honestly? It's a game-changer. The Pure Move bra features a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and, in contrast, stiffens and solidifies when moving at higher velocities. This means whether you're beating your own personal best run time or getting into complicated yoga poses, the Pure Move bra has your back. Literally. 

Pure Move Cosmo 3

No wonder then that it has bagged six awards, including Time magazine’s Best Inventions of 2018 and Popular Science’s Best of What’s New 2018. 

What's more, you can get on to the athleisure trend and let your workout gear reflect your personality — pick from Cold Grey and Bold Teal and have fun with it. And if you're one of those who always struggles to find the right size, you're bound to find the perfect fit with Reebok's in-between sizes.

Pure Move Cosmo 4

With the Reebok Pure Move bra, say goodbye to those tough-to-reach back hooks, annoying clasps on straps and the uncomfortable underwire. The bra also lets you breathe, courtesy perforations in front and back.

So put on a Pure Move bra, go out there, and indulge in sports with nothing holding you back. It's addictive. 

Shop the Reebok Pure Move bra here.