I've had my eye on Lively, a lingerie company known for coining the term leisurée—athleisure, but for lingerie—for about a year now. The brand's founder, Michelle Cordeiro Grant, stopped by the ELLE offices and showed me the collection of cute and low-key basics, including a selection of bralettes I selfishly complained I couldn't wear because of my 32DD chest.
Fast forward to a few months ago when I received two bralettes from Lively, with a note from the brand asking me to give them a try. Lively had launched The Busty Bralette, an option for women who would love to wear a bralette that was stylish, yes, but would also support bigger cup sizes.
SHOP: The Busty Bralette, Rs 2,950; wearlively.com
After selling out in less than 24 hours during its March launch, Lively relaunched The Busty Bralette on Sunday. Specifically designed for size D to DDD cup sizes, the bralette comes in black, powder pink, and a new print called 'The Lush Life."
Stronger straps and a wider elastic band under the cups offer an amazing fit, while a breathable, soft sling inside the bralette lends extra support. I've found myself reaching for this bra on the hottest summer days, but also cold winter nights if I'm wearing a chunky knit sweater.
From: ELLE USA