Mostly known for their provocative underwear ads, Calvin Klein is changing things up a bit with their Spring 2017 campaign for women’s underwear.
The brand tapped in Sofia Coppola to cast and direct the newest campaign film that celebrates women of all ages, including models between ages 18 to 73. The star studded line-up includes Parks and Rec actress Rashida Jones, Coppola’s long-time collaborator Kristen Dunst, Laura Harrier, Maya Hawke and supermodel Lauren Hutton, who at 73 is the oldest model to be featured in the ad.
Introducing the Spring ’17 Women’s Calvin Klein Underwear campaign. Vignettes of what it is to be a modern woman, highlighting seven singular individuals, ages 18 to 70. Calvin Klein or Nothing at All. Explore the full campaign at the link in bio. ⠀⠀ Featuring: @KirstenDunst Lauren Hutton @RashidaJones Maya Hawke @natnatlove @LauraHarrier @ChaseSuiWonders
Hutton poses in a sheer bra and unbuttoned blouse in the ad and appears in a separate video sharing an old anecdote where a surprising pick-up line worked for her, while Dunst shares the memory of her first kiss:
The series of black-and-white photos debut Calvin Klein’s new tagline: “Clavin Klein, or nothing at all”.