Money can buy you as many Chanel bags and ballet flats as you want, but it can’t afford you access into Chanel’s newest venture: A club. This week in New York City’s SoHo neighbourhood, Chanel opened the doors to its new members-only club, the Coco Club. Five floors above Mercer Street, you won’t find any Chanel signage guiding the way up. Instead, try looking for a large doorman dressed in Parisian-chic black.
The locker room at The Coco Club
Once checked off the list and inside, you’re instructed to pick up your gold membership card and have your official Chanel portrait taken for identification purposes.
Then it’s off to explore the space that’s as elaborate and fantastical as a Chanel fashion show. As you can imagine, interlocking Cs are everywhere and on everything.
Chanel-branded poker, pool, and ping-pong tables plus artisanal cocktails (with Chanel stirrers) and limitless bar snacks are intended to evoke an old school men’s club vibe, but the pink decor, beauty touch-up room with Chanel makeup artists, and huge bottles of perfume in the bathroom are not.
There’s also a fashion book library and other rooms filled with surprises like a numerologist ready to calculate your future. Who, naturally, I asked, ‘how many Chanel bags will I own in this lifetime?’ to which she replied ‘too many to count.’
The library at the Coco Club
Inside the Coco Club
From: ELLE UK
