A group of young friends take over Rome and paint the town red in Fendi's new video campaign, #FendiRomAmor. The short movie features pieces from the new Selleria Roma/Roma Amor drop, the third capsule collection of the FF series. With street wear revamped as sporty influences, and a liquid metallic effect in the neon colours, the collection promises to turn you into the digital avatar of your techno dreams. It's irreverent, colourful, ironic, and of course, oh-so-stylish.
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The women’s collection includes oversized leather bomber jackets, mink fur coats, and sharp-cut leather biker jackets. The collection reflects a modern spirit, with a cool and millennial flair—something we've come to associate Fendi with. Roma Amor also pieces for men and children. Think T-shirts, comfortable joggers and all-over printed shirts, silk pajama sets and nylon windbreakers for men and fun unisex denim bombers, parkas, hoodies as well as feminine plissé dresses and cotton piquet frocks for children.
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Fendi boutiques worldwide are set to see special Roma Amor installations and set-ups.
The Roma Amor Collection drops on May 10.
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