Fashion

Old saris get a new lease of life at this sustainable fashion company

The future of fashion is green

The fashion industry is riddled with problems and sustainability is probably one of the biggest ones; from production to disposal, waste and pollution are generated at every stage in the life span of a garment. Globally, a movement is underway to marginalise fast fashion by providing consumers with eco-friendly alternatives. Not unlike design label 'I Was A Sari' that won the Circular Design Motion this year.

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A post shared by I was a Sari (@i_was_a_sari) on Oct 24, 2018 at 9:02am PDT

 

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Up-cycling used and pre-loved saris, the brand has a unique approach to making fashion sustainable. Instead of tossing them into a landfill, 'I Was A Sari' turns these pieces into quirky and contemporary clothes, accessories, and shoes. Founded by Stefano Funari, the idea came to him during a trip to Mumbai's famous Chor Bazaar where he came across a ridiculously large number of saris that were just rotting away. Ensuring that there's zero wastage, you will find some or the other element of a saree in all of the designs. However, for Funari, sustainability isn't one-dimensional; his goal is to create sustainable employment for underprivileged talented women across the country. According to Funari, he's just the manager of 'I Was A Sari', and the true artists are the hardworking women behind the label. 'I Was A Sari' is now even part of the Gucci Equilibrium programme for a sustainable fashion future.

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A post shared by I was a Sari (@i_was_a_sari) on Dec 19, 2018 at 5:51am PST

Ranging from accessories like pouches, scarves, and bags, to trendy shoes, each piece is intricately handcrafted into a modern and soulful treat. Funari, along with his marketing head Poornima Pande, now aims to grow the business by increasing the types of fabrics and garments that are up-cycled.

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A post shared by I was a Sari (@i_was_a_sari) on Aug 21, 2018 at 7:30am PDT

 

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