Lulu & Sky, a brand new (and very hip) fashion label that will be launching its online store this month, promises to bring you the hottest trends from around the world at prices that won’t break the bank. We chatted with Kalyani Chawla, PR pro, style influencer and the brains behind Lulu & Sky, to give us a little insight into what to expect.
ELLE: What was the idea behind Lulu & Sky?
Kalyani Chawla: It is the market mid-point between high-street fashion and luxury. The brand aspires to walk hand-in-hand with fashion and aims to deliver trends off the runway at affordable prices.
ELLE: How would you define the brand aesthetic?
KC: We believe that fashion should be inclusive, and Lulu is all about providing a luxurious experience that’s also affordable.
ELLE: Who is your customer?
KC: From city slickers to women from tier-two and tier-three towns, our customer is a style-conscious woman who can pick and choose her favourite products online from the comfort of her home. Our range caters to young mothers, curvy women looking for plus sizes, those on the hunt for super-comfy sleepwear... basically, all women who love fashion.
ELLE: What makes Lulu & Sky stand out?
KC: Trendy clothes at affordable prices—nothing can beat that combination.
On Kalyani: Cotton top, polyester parka, jersey joggers; all Lulu & Sky. Patent leather heels, Saint Laurent. Leather watch, gold bracelets; all Cartier.
Flip through the gallery for more.
Utsav Vinayak, Thread speller
Cotton top and trousers, denim shirt, suede jacket, leather loafers; all Zara. Leather bag, Lulu & Sky.
Kajol Arora, Brand rain maker
Ponte di Roma dress, tweed jacket; both Lulu & Sky. Leather heels, Steve Madden. Silver necklace, Tiffany & Co. Gold ring, Swarovski. Metal anklets, thrifted.
Tina Antoniades, Lulu’s big apple
Cotton top, knit and mesh skirt; both Lulu & Sky. Leather heels, Tom Ford. Silver bracelets, thrifted.
Sunita Joseph, Bean counter
Knit top, jersey, tweed jacket and leather skirt; all Lulu & Sky. Suede heels, Zara. Metal watch, Guess. Gold bracelet, Cartier.
Gayatri Chandra, Brand rain maker
Georgette top, reversible satin jacket, denim jeans; all Lulu & Sky. Leather sneakers, adidas Originals. Metal watch, Pierre Cardin. Gold bracelet, Cartier.
Photographs: Nayantara Parikh; Styling: Devika Wahal; Make-up and Hair: Umang Vanshika; Assisted by: Mahi Grover (Styling)