Remember the voluminous gowns and fairy-tale endings we dreamt of as little girls? Jaising makes at least one of these possible, and in such exquisite detail, that we’re quite happy to forget about the other. She never scrimps on the glamour and sheen, creating sublime sequinned gowns, heavily embroidered sarees, embellished shift dresses and brocade pants, season after season.
Each collection is unabashedly luxurious, and brings together global influences and Indian craftsmanship. That sounds a lot like ELLE, and the designer finds regular mention in our pages. “Thanks to magazines like ELLE,” she ventures, “People are more open to experimenting with fashion, trying out all kinds of new stuff, which is a great thing. Fashion’s moving faster and everything is changing very quickly.”
Jaising’s penchant for drama and luxury can be seen in its full glory in our December 2014 editorial, in which Lisa Haydon dominates an otherworldly landscape in edgy couture. In Jaising’s words, “The gown goes perfectly with the theme of the shoot: it was raw, yet high on fashion.” Speaking of which, Jaising’s prepping for a ready-to-wear collection that makes her fashion more accessible. Looks like we just might have our happy endings after all.