Elle TV

Finally a sanitary pad advertisement done right!

It's bloody awesome

Women, this is the sanitary pad ad of your dreams: so deeply repressed in your subconscious by the infuriatingly saccharine blue-stained, white and flowery fare you were watching all this while, that you didn't know this was what you wanted until you saw it. This advertisement, created for Bodyform’s Red.fit campaign by London agency AMV BBDO, for once (as far as sanitary pad advertisements go), shows us the actual deal: the strength, the ferocity and toughness of blood on women. The ad, though explicit, causes zero awkwardness. 

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