Who needs a fairy godmother when the right skincare product can bring about a magical transformation, just as seamlessly? Salon professional brand O3+ is putting its money where its mouth is with its latest campaign ‘Transform with O3+’. Shying away from the tag of a cosmetic brand, O3+ is pushing the envelope by taking the concept of skin health to heart. Staying true to its international roots, Brazilian supermodel Herika Fernanda played muse to noted photographer Anushka Menon. A purple drape slowly unveils Fernanda’s luminescent skin, making for a striking visual that’ll stay with you long after the video is over.
We dug around and procured this exclusive behind-the-scenes glimpse to take you into all that went into the making of the campaign!