Ever had to be bailed out of a sticky situation? If the answer to that is a resounding “YES!”, then you’ll totally relate to Max Fashion’s latest series of commercials. Featuring stylized real life moments, these ad films seek to connect with the audience and their need for ‘value fashion’, it also doesn’t hurt that the treatment of the film is light and fun. The two TVCs, Max’s first after over a decade, talk about all-too-familiar moments that need delicate diffusion, and that’s where Max comes in. With over 3000 styles available and #EndlessWays to make up for any mistake, you can rely on Max to be there for you, whether it’s a gifting emergency or you need affordable fashion that is super chic.