When the Indian shopper prepares to drop a handful of zeroes on a handcrafted designer garment, she’s looking to have her senses seduced. Every moment from the minute she’s crossed the store’s threshold is an opportunity to be convinced of the designer’s unique vision, why one label on the back of your lehenga or cocktail dress is worth more than another.
More attuned than ever to the demand for a 360 degree experience, designers and store curators are investing heavily in their brick and mortar spaces. Sabyasachi treats his stores like museums, cramming them to the hilt with collector’s items sourced from as far as Kerala and Kashmir. The decor of Tarun Tahiliani’s Mumbai outpost is a reflection of his sartorial sensibilities, and at Anita Dongre’s Qutub store, hand-carved fountains and Pichwai paintings make the argument that she’s the only one who can translate your whims into clothing.
Take a tour of India’s most beautiful designer stores
[Gallery id=”63″]
