Known for her unique prints and colours, Masaba Gupta’s brought her creative expertise to the table and partnered up with Nykaa Cosmetics to launch a beauty line. You’ll find twelve shades of lip and nail colours and a dip in polish remover, all wrapped up in her signature prints. We spoke to the versatile designer about her inspiration and all things beauty.
ELLE: What was the best part of co-creating the Masaba by Nykaa line?
Masaba Gupta: I love make-up so that was a big plus point when I was coming up with this line. I know a lot of people were expecting wild and bright colours, but I wanted it to be super wearable, something that girls can wear everyday. Toning down my wildness was a fun experience.
ELLE: What is your favourite product from this collection?
MG: I love the Masaba by Nykaa Lipstick in Cool Guy and the dip in nail polish remover. It’s travel-friendly and I use it when I want to change my nail polish on the go.
ELLE: How do you pick the right shade for your skin tone?
MG: Store lighting can be very deceptive so step outside in the daylight and see how the shade looks on you. Always try a new lip colour when you are wearing no make-up; it can look very different when you have a full face of make-up on. I also suggest using a balm before applying lipstick; the extra hydration will give you even application.
ELLE: How do you like to wear these lipsticks?
MG: I love wearing the colours on my cheeks and lids. I mix the lighter shades with a little bit of a Vaseline and swipe it on for glossy lids.
ELLE: What are your three favourite beauty trends?
MG: I love thick, bushy brows, natural contouring and dewy make-up.
ELLE: Three tips for curly haired girls.
MG: Use warm coconut oil or olive oil regularly, and leave-in conditioners are great for adding extra moisture to your hair. I wouldn’t recommend any smoothening treatments–they spoil your hair’s natural texture.
ELLE: Who is your beauty inspiration?
MG: Rihanna
