Iconic Fragrance Chanel No. 5 Celebrates 100 Years Advertisement

Iconic Fragrance Chanel No. 5 Celebrates 100 Years

“A woman who doesn’t wear perfume has no future”

By Samreen Samad  May 5th, 2021

Elegant, avant-garde, charismatic—are the first things that come to mind when we think of Chanel No. 5! Today marks the centennial anniversary of the legendary French designer Coco Chanel’s first olfactory creation, and we take a trip down memory lane.



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On a holiday to Cote d’Azur in the summer of 1920, Chanel found out about the celebrated perfumer Ernest Beaux, who had worked with the Russian royal family and lived close by in Grasse, the capital of Europe’s perfume industry. She asked Beaux to create a scent that would make “its wearer smell like a woman, and not a rose.”

And that’s how the famed fragrance was born, which has been modified only eight times in the last century.


Avant-Garde Status



Chanel No. 5 was always ahead of its time with many firsts.

– It was the first perfume in history that used a high percentage of aldehydes (1%), making it abstract and different from other perfumes of those times. 

– It was the first perfume to be named after a female designer.

– It was the first perfume to not follow the fragrance trends of 1921. Chanel didn’t want the smell to be of one flower. She asked perfumer Beaux to create “an artificial fragrance like a dress, something crafted. I am a seamstress. I don’t want rose or lily-of-the-valley. I want a composed fragrance.”


Did You Know?



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The number 5 in Chanel No.5 stands for the fifth sample that she preferred. It’s also known to be her lucky number since her childhood. And the perfume was officially launched on the fifth day of the fifth month in 1921.
– The diamond-shaped bottle cap is inspired by the geometry of the Place Vendôme.
– Brad Pitt was the first and only male celebrity to endorse the fragrance back in 2012.
– Chanel No.5 became the best-selling perfume in the world in 1929.


Celeb Favourite


When Marilyn Monroe was asked in an interview what she wore to bed, she famously replied, “Just a few drops of No. 5”. But Monroe wasn’t the only famous personality who was a fan of this magical perfume. Fast forward to the present, and we have a long list of celebrities who can’t get enough of No.5. Victoria Beckham, Celine Dion, Rosie Huntington-Whiteley, Nicole Kidman, Jessica Alba, Eva Mendes and Claudia Schiffer are some of the noted fans. Marion Cotillard is the current brand ambassador for Chanel No.5.