It's 2025: The Celebrity Beauty Empire Is Only Growing Stronger!

Rihanna to Hailey Beiber and Kylie Jenner, welcome to their world of peptide lip tints, jelly-oil cleansers, and more.

Jan 31, 2025, 09:00 AM
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Kylie Jenner: Kylie Cosmetics

Her plumping powder matte lip is a fabulous pigmented formula.

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Hailey Bieber: Rhode

The Peptide Lip Treatment is the lippy treat you need.

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Beyoncé: Cécred

This new drop from the pop queen's line is for hair like glass.

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Rihanna: Fenty Beauty

All that gorgeous eye makeup and Riri's jelly-oil cleanser to make you weep (happily)!

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Kim Kardashian: SKNN

Kim's going au natural in this nude lip and we're for it.

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Gwyneth Paltrow: Goop

"i love to sleep" said the Ironman star, as she introduced her Goopglow Dark Spot Exfoliating Sleep Milk.

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Serena Williams: WYN Beauty

What’s smudge-resistant, award-winning, and never leaves Serena’s beauty rotation?

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