#ELLERoundUp: Breakthrough Fashion Launches Of 2020

Fashion as we know it took a backseat in 2020. The pandemic led to the cancellation of all major fashion events, which essentially would have dominated the trends of this year. Since everyone was home, including the designers who set the course for the season, we saw an array of innovative breakthrough fashion launches that… Continue reading #ELLERoundUp: Breakthrough Fashion Launches Of 2020

The trendiest athleisure looks to nab from Max Fashion’s Spring ’18 collection

If there’s one element we love about athleisure, it’s comfort. Fashion, after all, is all about looking good and feeling good — and how can you feel good if you’re not comfortable in what you’re wearing? Lucky for you, Max Fashion’s latest Spring collection has called out athleisure as the season’s leading trend — so you can… Continue reading The trendiest athleisure looks to nab from Max Fashion’s Spring ’18 collection

Sonakshi Sinha takes the Elle Fashion Quiz

Sonakshi Sinha is a student of fashion. No, we don’t mean she’s built an altar to Coco Chanel in her bedroom. She’s actually studied fashion design at Mumbai’s SNDT College, an education that comes in useful when you’re collaborating with some of the country’s biggest designers (as she did here). Keen to put her style… Continue reading Sonakshi Sinha takes the Elle Fashion Quiz

Street style: Juicy Couture’s fall line has all our attention

Sportswear to wear off the court

Topshop and adidas Originals team up again

Last year we were introduced to a fun collaboration between the high street giant Topshop and sportswear major adidas. The brands are teaming up yet again for a seven-piece capsule collection. The line includes sweatshirts, perforated panelled jackets and shorts, and sneakers – two kinds, one with a clear sole and another with a crushed… Continue reading Topshop and adidas Originals team up again

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