Culture

9 homegrown brands that are making Jaipur sexy again

Meet the young entrepreneurs behind the Pink City's cultural renaissance

Jaipur has long been all about inheritances, where generation after generation has carried forward its rich cultural traditions. But over the past few years, its popular image—that of a charming, slow-paced tier-two city known for its crafts, jewellery, a lit-fest and tourism potential—has evolved. A new breed of homegrown design and hospitality professionals is giving Jaipur a contemporary facelift, marrying conventional craftsmanship with modern influences.

Many of these youngsters have studied or lived abroad, and now, inspired by their roots, they are returning to inject their hometown with a fresh dose of international appeal while reverently preserving its history. Like Tejasvi Chandela, the 27-year-old graduate of Le Cordon Bleu, Paris, who runs Dzurt, one of Jaipur’s hottest dessert spots, and the artisanal chocolate brand All Things. Or Aavriti Jain, 26, a graduate of Milan’s Instituto Marangoni who returned to Jaipur to open the city's much loved concept store, Teatro Dhora.

And they're not alone. 

9 fresh brands driving the Jaipur renaissance: