Fashion

2 stylish new online stores to add to shopping list

Give your wardrobe a makeover

The digital marketing industry in India is flourishing, and the numbers are only getting stronger. On an average day, about 40 million Indian consumers spend time online. And as the economy grows and incomes rise, consumer behaviours and their spending patterns are inevitably going to change. According to a research conducted by e-Intelligence, the e-commerce market in India is expected to be over Rs 2 lakh crore, with 40% of the e-tailing purchases done through mobile phones.

In that light, now is the right time for fashion and lifestyle e-commerce websites to gain a solid footing in the online retail industry. And newly-launched websites La Sosta and Natty are doing just that. The commonality between the two is that both handpick and curate their offerings. While the former houses Indian designers like Shehlaa by Shehla Khan, Huemn and Dhruv Kapoor, the latter places a spotlight on niche brands and new-age entrepreneurs from around the country who are challenging the notions of contemporary Indian design.

If you're looking for designer clothes, accessories or home décor items, La Sosta, the brainchild of Nikita Vij, will be right up your alley. Using her prior experience as a luxury buyer, Nikita carefully picks every piece, ensuring each is a unique fashion masterpiece in itself.

On the other hand, Natty, founded by Natisha Saraf Saraogi, will offer you everything from apparel and art to tea leaves and tech accessories. Expect to see quirky and witty slogan pieces that will serve as ideal picks to gift your friends.

 Make sure you check them out.