Not many years ago, we hardly imagined having access to international beauty brands. Our wish list was thronged with internationally best-selling products, but we would desperately wait for a relative to visit us so we could get our hands on them. Lucky for us, today the situation is nothing like before and we get surprised by a new international launch in India almost every month. We’ve come a long way in terms of the availability of international beauty and it’s only getting bigger and better by the day. Here are favourite brands that launched in India in the past six months.
1. Sunday Riley
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A clean and cruelty-free brand, Sunday Riley is best known for its potent serums and face oils that are highly efficacious.
Elle Recommends: C.E.O. 15% Vitamin C Brightening Serum, Good Genes Lactic Acid Treatment, Luna Sleeping Night Oil
Available at: Sephora India
2. Mario Badescu
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This is one of those rare drugstore brands that caught the attention of celebrities like Bella Hadid and Kylie Jenner, who swear by the Drying Lotion for acne. The brand is loved for its simple formulations that are meant to perform, at a price that doesn’t burn a hole in the pocket.
Elle Recommends: Vitamin C Serum, Facial Spray With Aloe, Herbs & Rosewater, A.H.A. Botanical Body Soap
Available at: Nykaa
3. Natasha Moor
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The brainchild of globally renowned makeup artist Natasha Moor, her cosmetics reflect her take on beauty. With a wide range of lipsticks, the brand is also known for its jet black kohl and mascara. Moor offers luxury wrapped in empowering names for the women of today.
Elle Recommends: Molten Matte Liquid Lipstick, Silk Suede Lipstick, Kohl It Magic Eyeliner Pencil
Available at: Nykaa Global Store
4. DHC
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A gem from the J-beauty clan, DHC is a skincare brand that thrives on the efficacy and purity of olives since its commencement. Since Japanese beauty routines are based on the idea of double cleansing and double moisturising, the Deep Cleansing Oil by DHC has become a cult-favourite.
Elle Recommends: Deep Cleansing Oil, Lip Cream, Face Wash Powder
Available at: Nykaa Global Store
5. Kora Organics
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Miranda Kerr established her entrepreneurial journey with this conscious skincare brand that fosters the idea of clean and organic beauty. With botanical ingredients like aloe vera, blue daisy, noni and more, the products are rich in antioxidants and vitamins while being organic.
Elle Recommends: Noni Glow Face Oil, Turmeric Brightening & Exfoliating Mask, Noni Bright Vitamin C Serum
Available at: Nykaa
6. WeDo Professional
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Shampoo bars are the newest fad and WeDo has championed it. This ethical and conscious haircare brand by Wella Professionals offers a lucrative variety of products that have more uses than you think. With vegan ingredients, every product has an impressive formula too.
Elle Recommends: No Plastic Shampoo Bar, Natural Oil, Protect Balm, Spread Happiness Hair & Body Mist
Available at: Amazon.in
7. Morphe
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Every creator and makeup guru’s go-to for experimental looks, Morphe is a brand that introduced trailblazing makeup over a decade ago and remains a cult-favourite for colourful and artistic makeup on a budget.
Elle Recommends: James Charles Palette, Brow Setting Gel, Mattifying Continuous Setting Mist, Jaclyn Hill Palette
Available at: Nykaa
8. Gallinée
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Gallinée is a French brand that focuses on protecting and enriching the skin’s microbiome. With a healthy and nourishing mix of prebiotics, probiotics and postbiotics, their products are formulated under the expertise of Marie Drago, a doctor in pharmacy and the founder of the brand.
Elle Recommends: Face Vinegar, Youthful Serum, Perfume-free Cleansing Bar
Available at: Sephora India
9. NUXE
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Combining the prowess of science and nature, Nuxe believes in endowing your skin with a sensory treat in the form of their skincare and body care products. Nuxe puts efficient botanicals and oils to use to formulate their products.
Elle Recommends: Very Rose 3-in-1 Soothing Micellar Water, Insta-Masque Charcoal Face Masque, Crème Fraîche De Beauté Moisturising Cream
Available at: Nykaa
10. Dr Barbara Sturm
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Crafted and curated by the expert herself, the products from Dr Barbara Sturm are a staple in the vanity of celebs like Emily Ratajkowski, Hailey Bieber, Rosie Huntington-Whitely and Kim Kardashian (she also popularised Dr Sturm’s vampire facial). The high-performing serums and moisturisers stand up to their claims.
Elle Recommends: Hyaluronic Serum, Glow Drops, Face Cream, Anti-Pollution Drops
Available at: Nykaa Global Store
