Lifestyle’s Festive Edit Hits All the Right Notes

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India’s premier and much-loved fashion destination, Lifestyle recently announced its new campaign “Glam up & Style up” to usher in the spirit of the festive season. Festivals are all about colour, celebration and cheer galore. And Lifestyle’s latest campaign captures this essence effortlessly and is sure to have you grooving in style. The new collection is impressive and inspires all fashion lovers to elevate their personal style while adding ample flair to their repertoire.

Novel format

Lifestyle’s festive campaign includes two extremely engaging and short films. Upbeat and snappy, both films showcase the exquisite range of the season’s must-haves available both in Lifestyle offline stores and on The films which exude high energy, and a distinct celebratory vibe are like the eyeball grabbing, trending reels made by fashion influencers. Concise content, chic style and foot tapping music makes these films immersive and hold the attention of the audience.

Eclectic Women’s Wear Collection

A blend of fashion, flair, and fabulousness, Lifestyle’s curated festive looks for women are a perfect combination of style and functionality. Celebratory tones subtly embellished with glitter, sequins and zari, crafted in contemporary silhouettes are just what you need to make a sparkling statement this Diwali. For a traditional pick apt for an intimate Diwali puja, one can choose from deep tone traditional Ajrakh block prints to bandhinis crafted in auspicious hues but with a novel spin in the motifs and all over print. 

This georgette wine 3-piece ethnic set with gold foil print is perfect for evening parties and a get together with friends and family. Jackets take the place of the conventional dupatta without compromising on the style and aesthetic quotient.

And if you are in a mood to elevate your oomph appeal, you can never go wrong with this generously sequined red and black number! This dress is sure to make heads turn be it a club party or a cards party. There is a lot more of metallic trims, jewelled palettes and corseted party sets thrown in the mix for one to explore.

On Trend And Chic Collection For Men

When it comes to festive dressing, why should women have all the fun?!? The festive collection for men is vibrant and effortlessly mixes classic staples like pastel silk kurtas and jacquard Nehru jackets with some unconventional choices like slim fit blazers, classic shirts and stretchable chinos. There is a lot to choose from in this multifaceted range which boasts of a fusion of ethnic and formal wear. If you are a fan of the timeless and classic appeal, the Chikankari kurtas in festive shades are just apt.

Accessories For The Win

Complementing the ensembles is a well-designed collection of accessories that includes footwear for men and women as well as handbags for women that ensure you slay the festive look in style.


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