37 September New Launches To Up Your Glam Game


With September’s departure, it’s time to ditch those gloomy monsoon vibes and embrace the fall beauty fiesta. From candy-flavoured lip masks and fresh floral scents that’ll leave you spellbound, this month’s beauty launches are turning heads and making waves. So, grab your cosy sweaters and get ready to up your beauty game with these new beauty launches-

LoveChild By Masaba Perfume

Completing their first year around the sun, LoveChild by Masaba celebrates by introducing two new fragrances–Meetha and Power Petal. While the former is a sweet scent with notes of peach, jasmine, vanilla and bergamot, the latter is a vintage one with notes of orange, pear, tuberose and musk.

Keune Care Vital Nutrition Shampoo & Conditioner


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The newly launched Keune Care Vital Nutrition Shampoo & Conditioner claim to revive hair with essential minerals and nourish even the most damaged strands. Their Nutri-Injection technology protects against dehydration, environmental factors, and UV damage.

Nykaa SKINRX 0.1% Retinol Night Moisturizer

Nykaa’s SKINRX 0.1% Retinol Night Moisturizer combines the power of retinol with a blend of potent ingredients to help reduce fine lines, wrinkles and improve skin texture. It is also infused with phyto-squalene which provides deep hydration. So, elevate your nighttime skincare routine with this anti-ageing cream.

Skin Story


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Founded by two sisters, Nidhi and Rashi Sethi, Skin Story is a Dubai-based makeup brand that aims to provide clean, high-performance makeup with skincare-loving ingredients. Their portfolio sees a diverse range of products from their Drama mascara and their Lash Growth Serum to their Bare, Legacy and Bold Multisticks.

Cadiveu Quartzo Shine


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The launch of Cadiveu’s Quartzo Shine collections promises to deliver a nourishing experience that elevates hair to a whole new level of vitality and shine. Infused with rose quartz to offer shine and protection and plant protein for an extra boost of nourishment, the line sees a shampoo, conditioner, mask, leave-in and hair cream.

Clensta Super Gummies

Clensta has launched six variants of their nutrient-packed super gummies, each designed to fulfil a unique purpose; Apple Cider Vinegar Super Gummies for increased metabolism, Radiant Skin Super Gummies for plump skin and Multi-vitamin Super Gummies to protect cells from free radical damage.

The Ordinary Aloe 2% + NAG 2% Solution


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The Ordinary Aloe 2% + NAG 2% Solution is formulated with a holistic approach to improve the appearance of post-acne marks, improve skin texture, and strengthen the skin barrier. As aloe vera is known as a skincare ingredient that soothes the skin, this serum also targets signs of skin sensitivity.

2.Oh! Anti Yellow Shampoo


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I’m all for colouring my hair and getting highlights, but when that colour starts turning brassy, I can’t help but regret my decision. But 2.Oh! has just the solution–their Anti Yellow Shampoo. It is formulated with blue-violet micro-pure pigments that neutralize that yellowish-orange brassy tinge we’re all dreading.   

Conscious Chemist Skin Boosters

Conscious Chemist has launched their Skin Boosters collection that are enriched with most ingredients to target different skin concerns. The Vivid C Serum brightens, tightens, and rejuvenates complexion, the Defender Serum combats fine lines, wrinkles, and uneven texture, the Trubiom Serum fades imperfections and promotes a radiant, even-toned look–you get the gist.

Colorbar Fat Water

Take your CTMS skincare routine to the next level with Colorbar’s Fat Water. It tightens those pores, fades out dark spots, hydrates, plumps and smoothens the skin. It is available in a pomegranate variant that blurs fine lines and a berry variant that gets rid of acne.

Paula’s Choice Skin Perfecting 25% AHA + 2% BHA Exfoliant Peel

Trust Paula’s Choice to come up with the most effective skincare products. Their 25% AHA and 2% BHA exfoliant peel improves skin texture, minimizes pores, and reduces the appearance of fine lines and wrinkles. Moreover, this rinse-off exfoliant peel also unclogs pores.

Biossance Sugarcane Squalane Oil


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Enriched with squalane derived from sustainable sugarcane, this weightless, multi-tasking squalane oil by Biossance instantly hydrates from head to toe. Because it is bioidentical to the moisture found in human skin, this oil instantly absorbs into the skin and helps it maintain its hydration.

Redken Acidic Bonding Concentrate Shampoo & Conditioner


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The Redken Acidic Bonding Concentrate shampoo and conditioner are all-in-one formulas that strengthen and repair all types of damaged hair. Enriched with citric acid, they work at reinforcing weakened bonds. Both products provide intense conditioning and colour fade protection.

Kaya Acne Soothe Body Spray & Wash


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This Kaya body wash offers a clean and revitalizing experience. Its star ingredient, 1% Salicylic acid, is known for its ability to exfoliate and unclog pores. Similarly, the anti-acne spray gently exfoliates away dead skin cells, unclogging those pesky pores.

SUGAR Cosmetics Maximeyes Drama Magnetic Lashes & Eyeliner


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SUGAR’s latest launch of the Maximeyes Drama Magnetic Eyelashes & Eyeliner will help you achieve a flirty and fluttery look. This set includes a pair of synthetic lashes and a smudge-proof black eyeliner that acts as an adhesive to stick these lashes. What’s more, these are easy to remove and keep your natural lashes safe.

Embryolisse Eau De Beaute Rosamelis Toner

This refreshing toner comprises four organic beneficial floral waters–rose, orange, witch hazel and cornflower–that give you a fresh and radiant complexion. It can be used as a toner, a refreshing mist or a makeup-fixing mist. Its sweet rose fragrance also makes the experience of using the product rather enjoyable.

The Derma Co 1% Ceramide Complex Lip Balm

Who doesn’t want a lip balm that not only revives chapped lips but also offers an SPF of 30. Well, Dermaco’s new launch of their 1% Ceramide Complex Lip Balm does just that!

Aqualogica Glow+ Dewy Sunstick


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Sunscreen reapplication can be quite a task, especially when you have makeup on. Enter, Aqualogica’s Glow+ Dewy Sunstick. It’s an easy-to-use sunstick that offers an SPF of 50 and broad-spectrum protection. Enriched with vitamin C, papaya and hyaluronic acid, it also evens the skin and fights stubborn tan lines.

Givenchy Prisme Libre Loose Powder

We’ve all seen the ever-so-aesthetic Givenchy Prisme Libre loose powders and now, it has made its way to India in a mini version in the five original shades. The four-coloured loose powder combines different tones to illuminate the face and is formulated to adapt to all skin tones.

Marc Jacob Daisy Ever So Fresh

Marc Jacobs’ Daisy collection has seen a new launch this month with its Ever So Fresh variant. It is a long-lasting scent that exudes a burst of freshness with every spritz. With top notes of mandarin essence, mango and pineapple, heart notes of rosewater firad and orange blossom essence and base notes of cashmere woods, this is one yummy fragrance!

Typsy Beauty Coupled-Up Nail Polish


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Typsy Beauty’s new launch of their Zodiac sign nail polishes align your stars with your manicure. The collection features 12 unique variants with a long-lasting and glossy finish. All the shades capture the true essence of their respective stars, and as a Libra, I love the shade that coincides with my sign.

Innisfree Vitamin C Green Tea Enzyme Brightening Serum

INNISFREE’s Vitamin C Green Tea Enzyme Brightening Serum is enriched with Jeju green tea enzyme with vitamin C capsules. The serum effectively treats blemishes while providing spot and peeling care. Over time, it promises to enhance skin texture and reduce the risk of skin irritation.

Moira Beauty Diamond Daze Liquid Eyeshadow

I believe that a good glitter eyeshadow holds the power to turn any daytime look into a nighttime one. Meet MOIRA’s Diamond Daze Liquid Shadows. This non-creasing, long-lasting multi-chrome formula glides on effortlessly and helps create a glam eye look.

Simply Nam Flawless Lashes Collection

Who doesn’t want long and fluttery lashes? Simply Nam’s latest launch of their Flawless Lashes collection is designed to complement your makeup. While their Flawless Strip Lashes are the go-to choice for daily wear, their Flawless Pro Cluster Lashes are for those who like to experiment with their makeup.

The Body Shop Full Flowers Fragrance Collection 

This range of Eaux de Parfums promises to immerse you in the world of blossoming flowers. They have the scents of blooming petals, lush green leaves, and fragrant woody stems. Moreover, each fragrance in the Full Flowers collection is certified by The Vegan Society.

Swiss Beauty Hold Me Matte Lipstick 

These Hold Me Matte lipsticks have a non-drying matte finish, offer intense hydration, and a 12-hour stay. With fun shade names like Bite Me Red, Hold Me Darling, Berrylicious and Lustry Rusty, they ensure flawless and comfortable wear.

Mars Cosmetics City Paradise Palette


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Inspired by the cities of Delhi, Mumbai, Chandigarh, Kolkata, Lucknow, and Bengaluru, MARS had previously launched eye and face palettes. And now, following their success, they have introduced two new variations of the City Paradise Palette: Jaipur and Ahmedabad. Each palette comprises nine eyeshadows, a highlighter, a blusher, a bronzer, and face powder.

Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara

Give your beauty collection a much-needed upgrade with the new Anastasia Beverly Hills Lash Sculpt Mascara that offers clump-free, smudge-free lashes. It’s cruelty-free, ophthalmologist-tested, and packed with lash-loving ingredients for voluminous results.

82°E’s Rose Boost


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Enriched with the antioxidant properties of rose that help provide a soothing effect and hydrating peptides that are known to reduce under-eye puffiness and promote collagen production, this new eye cream by 82E aims at reducing fine lines and improving skin firmness.

Conscious Chemist Snail Magic Cream & Cleanser

We’re all aware of the many benefits of the trendy ingredient, snail mucin. And harnessing its benefits is the newly launched  Advanced Barrier Repair Cream by Conscious Chemist. Along with 5% Korean Snail Mucin, this cream also has a blend of Lumiskin, Trehalose, and Hyaluronic Acid.

The Love Co. Shades of Love Gift Box

The Shades of Love gift box by The Love Co. is an ideal present for those who enjoy indulging in a bit of self-care every now and then. This set contains a body lotion, body mist, shower gel and soy candle, all made with love.

Laneige Gummy Bear Lip Sleeping Mask


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I, for one, go through tubs of this luscious lip sleeping mask and my favourite until now was their berry variant. But now, seeing that they have a new Gummy Bear flavour, I can’t help but salivate. This lip sleeping mask rejuvenates and revives chapped lips overnight, leaving them soft and supple. Also, keep an eye out for their Candy flavour!

La Shield Probiotics Moisturizer Face Cream


La Shield’s Probiotic Moisturizer Face Cream is a product designed to transform and revitalize the skin while providing 72 hours of hydration. Enriched with vitamin E, it’s suitable for all skin types, dermatologically tested, and free from harmful ingredients, promising a radiant complexion with probiotic benefits.

Bath & Body Works Gingham Olfactory

The Bath & Body Works Gingham Olfactory consists of Gingham Gorgeous, Gingham Vibrant, Gingham Fresh, and Gingham Legend that have fragrance notes varying from pink strawberries, fresh daisies, wild blackberries and rick oaks. So, it’s safe to say that there’s something for everyone.

Skeyndor Eternal Icy Eye Cream

A good eye cream and a good night’s sleep are all we need to keep those undereye bags at bay. To help us do so, Skeyndor has just launched their Eternal Icy Eye Crema. Formulated using vegetable-origin stem cell liposomes and reinforced with pure water liposomes, it is sure to rejuvenate your delicate undereye skin.

Milap Cosmetics Bold And Matte Lipstick

These Bold N Matte Lipstick by Milap Cosmetics not only come in a wide range of vibrant colours but also claim to be long-lasting, velvety and non-shiny in texture. They have a lightweight, comfortable and matte formula that lasts all day. What’s more, it has vegan-friendly ingredients!

FAE Beauty Lip Whip

If you, like me, are also drawn towards new makeup products because of their name or packaging, Lip Whip is for you to try. This is a rich, mousey liquid matter lipstick range that claims to be 12-hour long wearing. Although the formula is spot on, the range’s shade names are what I love more–bang, wet, edge, screw…you get the gist.

Beauty Writer

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