7 Upcoming Homegrown Labels On Our Radar


There’s no doubt that staying indoors has made things monotonous but it has also given people the opportunity to channelise their creativity into making something new. This is probably why we’ve seen a rise in small businesses. If you’re on the lookout for upgrading your wardrobe with new brands, look no further. From streetwear and sustainable clothing to minimalist jewellery and funky hats, bookmark these newly launched homegrown labels that have caught our attention.

1. Claraché

Back in high school, Shivani Kapoor was always body-shamed by her peers. While trying to fight the stigma, she realised that the only way to get rid of it was by embracing her body. And that’s how her brand Claraché found purpose. “Creating these pop coloured outfits and slouchy silhouettes have always been a sweet dream of mine, one that I am proud to say has been realised,” she shared on social media. Based in Jalandhar, Punjab, the gender-fluid label features colourful, oversized clothing in playful prints and borrows inspiration from the ‘60s and ‘70s fashion trends. If your style resonates with this aesthetic, you’ve found yourself a match!

2. Mira

Love floral-printed, delicate clothing in pastel shades? Then Mira should be on your radar. The label aims to create a modern-day wardrobe that is sustainable, seasonless and versatile—something you can share and pass on to your loved ones. Whether you want to don its pieces at an intimate festive occasion or wear it at work, Mira’s block printed kurtas sets, palazzos and dresses will surely make you stand out in the room.


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3. Gigai

Co-founded by Devika Rao and Mathang Thyagaraj, Gigai was born from the amalgamation of ancient crafts with innovative technology and contemporary techniques. Featuring jewellery made from quartz glass and sterling silver with gold plating, the handcrafted pieces are simple, modern and intricately designed. What to pair it with you ask? Our say: a classic black dress or a white shirt and jeans combo!


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4. Junisa

Bespoke jewellery label, Junisa lays its foundations on experimental designs while also paying attention to ethical crafting.  What makes the brand stand out is that its pieces are made from recycled brass and lab-grown diamonds, which does not require mining and saves water and land from destruction. Take your pick from its three collections—Elevated Basics featuring hoops in various shapes and designs, Power Animal including a range of four pendants engraved with a spirit animal and Daily Objects, which has a mix of elegant and quirky designs for everyday wear. 


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5. Origin Studio

On the hunt for formals or workwear? Bookmark Chennai-based label Origin Studio. Striving towards a circular economy, the unisex brand makes daily-wear shirts, trousers, light jackets and more in organic fabrics and natural dyes.

6. Bisou

A recurring trend seen not only on runways but also on celebrities and every fashion enthusiast, bucket hats are here to stay. If you’re a sucker for this accessory and want something unique, check out the label Bisou, which has a bunch of block printed hats to choose from along with other upcycled clothing.


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7. Parvaah

Every streetwear label is created as a way of expression or in support of a cause and Parvaah is no less. Through its debut SS’21 collection named Monochrome, the ethical streetwear brand aims to address issues affecting the world such as climate change and other environemental issues. The label has launched a mix of chic and comfortable graphic bio-washed organic cotton t-shirts and pure cotton suit fabric pants.


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- Lifestyle Editor


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