For years now, women across the globe, spanning all domains, have been serious multitaskers. Juggling two jobs, bringing their A-game at home, all while owning up to a side hustle? They’ve got it! To fit a woman in the box of being the ultimate ‘girl boss’ is rather redundant. For when we look at the bigger picture, we’re all our own boss. And the news has it that Bollywood isn’t far behind.
Whether it’s clean, performance haircare formulas that don’t cost the earth or wardrobe basics that will transcend into your every day OOTD, Bollywood actresses opting for side hustles is girl power inspiration in disguise. Ahead, we’re rounding up all the celebrities who are shaking things up with their new-found businesses.
A cursory glance through Kaif’s Instagram, and it’s hard to ignore images in peachy, pink undertones, a signature aesthetic of her beauty and makeup brand—Kay Beauty. Launched in October 2020 amidst the pandemic, Kay Beauty etched its name as India’s first celebrity beauty brand. From diverse foundations, concealers, lip shades, eyeshadows to nail lacquer—you name it, and there’s a plethora to take your pick from.
Put all chocolates and sandwich spreads to rest, because megawatt star Deepika Padukone is bringing you a healthier version. Meet her latest creation in the hospitality biz—Epigamia Ghee spreads. The actress took to Instagram to confess her love for both the ingredients, eventually blending them into a jar of chocolate ghee spread. You can buy your own from her website, Crafted By Deepika.
Keeping high-street fashion and beauty at bay, Alia Bhatt took a rather unconventional route with her conscious clothing label for kids called Ed-a-Mamma. Glorifying the ‘vocal for local’ movement in lockdown while keeping sustainability at the forefront of her business, Bhatt struck a pose alongside little ones in her merchandise as a part of the brand’s campaign. The venture manufactures and makes all products in India.
Priyanka Chopra Jonas
Apart from her great acting chops in Bollywood and Hollywood, PC’s phenomenal transition into a businesswoman is one for the ‘How To Be Successful’ guides. From writing her own memoir, Unfinished, to dipping her toes in beauty with the launch of her haircare brand Anomaly, it’s safe to say that she’s unstoppable. And more recently, the actress stunned the world with the opening of her new Indian restaurant—Sona in New York. Helmed by Chef Hari Nayak, the place will represent PC’s love for Indian food and the flavours she grew up with.
From actress to being a producer, Anushka Sharma wears many different hats. And with the launch of her fuss-free clothing label named Nush (inspired by her nickname), she surprised us all. The brand renders Sharma’s personal style making it accessible for women across the globe. Think breezy silhouettes, cheery colours, vibrant patterns and casual forms for an easy, relaxed lifestyle.
Sussanne Khan, Malaika Arora and Bipasha Basu
Whether you’re on the lookout for dresses, shoes, home decor or even bar accessories, your hunt is certain to find closure at The Label Life. Led by the female trio, Sussanne Khan, Malaika Arora and Bipasha Basu—this signature lifestyle brand will take care of all of your 9 AM to 9 PM lifestyle essentials.