If there is one-thing women all over the globe bond over, it is hair care. Don’t we all dream of longer, lustrous hair that doesn’t break easily? But there’s one common enemy that we continually need to fend off — hair damage. To help keep your hair troubles at bay, Kérastase has launched Resistance Extentioniste — a new hair care range formulated to strengthen and reinforce the health and beauty of hair.
Not only does weak and damaged hair affect the roots and cause them to break, but it also attacks the lengths. When weakened hair fibres become rough, it results in hair losing its shine and appearing lifeless. Finally, the ends start thinning, which leads to split-ends. If left untreated, they must be cut.
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Take it from Lisa Haydon, the face of the campaign, who has been using Kérastase for the last 10 years. The model and actor, who recently went platinum blonde, understands the care it requires: “It was an extreme decision — going blonde — but one that I knew I could pull off because of my innately healthy hair and the regular care I take of it.”
Just the way you head to the gym to train your body to become stronger and fitter, similarly, a trip to the hairstylist is required to ensure your hair grows to its full potential. “I believe in training to maintain a healthy body, and it’s no different for my hair. Your hair needs a nourishing programme to maintain its health and shine,” says Lisa.
Kérastase’s new hair-training programme – Resistance Extentioniste, guarantees you fortified and healthier hair through its breakthrough technology of Creatine R — a powerful fusion of Creatine + Ceramides. While Creatine reinforces the bonds and the fibre structure, Ceramides acts as a shield to keep your hair cuticles smooth with the moisture locked in, overall preserving your hair’s lustre.
To begin with this personalised hair training programme, drop by your nearest Kérastase salon for a consultation by the Kérastase ambassador. In just one salon visit, you can experience 78 per cent less split ends and 99 per cent less breakage, thanks to the Bond and Fibre Strengthening Ritual that uses a combination of products and massage techniques to deeply repair and condition hair.
Follow this ritual with your at-home care using the Bain Extentioniste, Fondant/Masque Extentioniste and the scalp activating serum. It is as simple as this and voila, longer, stronger and healthier hair will be yours.
Find your nearest salon here or call 1800-22-4247.
