When a beauty brand lands on your radar with a promise of merging rebellious self-expression and skincare innovation, the reaction is part intrigue, part scepticism. Joyology Beauty is one such enigma—a brand that’s introduced by Global SS Beauty Brands Ltd. At first glance, it’s all playful colours and aesthetically pleasing packaging, but dig deeper, and the buzzword is Hydraberry, their star ingredient that claims to be as hydrating as it is groundbreaking. Intriguing? Absolutely. Guaranteed to impress? Well, that’s where I step in. Armed with an exclusive preview of their newest launches, I put Joyology to the test. Here’s everything you need to know.
The Love Fool Blush
The Love Fool Blush is a crush you never outgrow. Infused with Hydraberry, it doesn’t just give your cheeks a healthy glow; it pampers your skin while it’s at it. One swipe and my face looked like I just ran through a field of compliments. The formula is buttery-smooth and blends like a dream. Plus, the pigment is chef’s kiss.
Skin-Loving Foundations
Finding the perfect foundation is like finding your soulmate—tricky but worth the effort. The Stay Lively Foundation is hydrating yet lightweight, giving me the radiant finish I didn’t know I needed. And the coverage is enough to blur imperfections while letting my skin breathe.
For a powder foundation that feels like wearing nothing, the Floating on Air Powder Foundation is a new addition to my list. The texture is super weightless and it mattifies without dulling the skin, giving me a soft-focus finish that’s perfect for selfies.
Lipsticks & Liners for Every Mood
If you’re as obsessed with lip products as I am, Joyology’s lip range is a must-try. The LightHearted Serum Lipstick, infused with Hydraberry, feels like a luxurious lip spa—hydrating, softening, and incredibly comfortable. The Color Delight Lip Fluid Lipstick brings a smooth formula that delivers bold colour without any dryness, making it perfect for moments when your lips need to stand out. The Matte-Tastick Lipstick glides on effortlessly, offering a striking matte finish without any uncomfortable dryness. The Instant Bliss Lip Liners are all about precision and versatility, with stunning shades to create sharp, defined edges or a softer, blended look.
Eyes That Mesmerize
If eyes are the windows to the soul, this eye collection feels like the perfect way to frame them. The ForeverPlayful Eyeliners feature stunning shades deliver bold, smudge-proof definition that lasts all day. The Playful Impact Mascara effortlessly combines length, volume, and drama, thanks to a unique wand that grabs and lifts every lash without smudging or flaking. Meanwhile, the Feelin’ Light Hearted 6-in-1 Eyeshadow Palette offers versatility for every mood, from soft daytime looks to bold smoky nights, with pigmented matte and shimmer shades that stay put as long as you need them.
Verdict
The makeup brand is an experience. With vibrant, Insta-worthy packaging that’s as fun to photograph as it is to use, Joyology brings a splash of colour and energy to your vanity and the joy of embracing makeup as a way to celebrate your true self.
Joyology Beauty is now available on SSBeauty and at leading online and offline retailers.
