Estée Lauder is no stranger to supporting breast cancer awareness. From October 3 to 10, the beauty brand will illuminate the iconic Bandra-Worli Sea Link in pink, as a symbol of hope and empowerment, and most importantly, to spread the life-saving message of early detection.
The best part is, you can get in on the action. Love posting selfies? (We, at ELLE, certainly do). That selfie obsession just might bring you a lot of good karma. Estée Lauder will donate Rs 100 for every message shared via Twitter, Instagram and Facebook for the month of October 2014, to local breast cancer charities (up to a total of Rs 10,00,000). ELLE wants you to get your friends and loved ones to join this movement; hop on to the social media bandwagon, and post selfies decked out in pink using #BCAstrength, #EsteeLauderBCAIndia, and @BCACampaign to create some buzz.
