Middle East brand, Splash, has announced Esha Gupta as their brand ambassador for India. The ELLE cover girl is no stranger to fashion – we’ve recently spotted her in Nikhil Thampi, Nishka Lulla and Pankaj and Nidhi, making her an obvious choice for Splash. “I feel their collections are quite reflective of my fashion sensibilities,” explains Gupta, who will be seen across the brand’s billboards, digital campaigns and in-house communications starting Fall 2014.
Speaking about the announcement, Raza Beig, CEO of Splash & ICONIC, says, “Globally, Splash enjoys a reputation for offering the latest fashion at affordable prices. With Esha Gupta as our brand ambassador, we hope to widen our appeal.” Founded in Dubai, Splash retails menswear as well as women’s and kid’s wear at 200 stores across 13 countries including India, Pakistan, Sri Lanka and Africa.
Photograph: Farrokh Chothia
