Did you know that if everyone did Yoga, we would have world peace? Maybe not, but jokes apart, we all know the wonders of yoga practices on mind, body, and soul. No matter where people are in their fitness journey, anyone, anywhere can make space for yoga in their fitness regime. And while we’re on the topic of yoga and fitness, did you check out the stunning new yoga collection by adidas? With this new launch, the brand is celebrating how individually, yet collectively people are making space for Yoga in their lives for good. This consciously crafted ‘Make Space for Yoga’ collection is created to support you through every move and practice in your yogic journey. If you haven’t started already, this collection might inspire you to hop on the mat.
adidas has always been committed to changing lives through the power of sports with its innovative line of products and conscious initiatives toward global change for a better tomorrow. To honour the brand’s commitment, their new apparel range enables everyone to experience the life-changing benefits of Yoga. It features designs that are inspired by ‘the elements’ – Fire, Water, Wind, and Earth and are created with recycled parley ocean plastic to support the brand’s mission to end plastic waste.
Space for everyone…
Everyone’s journey is different, and the beauty of Yoga is that it is for everyone. It is not confined to a space, time, body type, or even age. The label knows the value that being on the mat brings to an individual, whether they are practising in the studio, in the garden, or near the water. All you need is your mind and body to feel comfortable, calm, and relaxed in the postures. This collection perfectly matches the fervour of the sport and the inciting elements of nature in their key pieces.
The Four Featuring Elements…
Fire: Designed for intense yoga practice, Yoga Onesie is made with an AEROREADY material that wraps your body like bare skin. It is sweat-absorbing, quick-drying, breathable, and heat-retaining, no matter what movements or poses you make. Not only does the long front zipper make it easy to change
clothes, but the racerback style makes it comfortable for powerful yoga.
Water: Inspired by swimwear, the Yoga Tights, Tee, and Shorts are designed to mimic the visual flow during the movements, suitable for practising yoga at the water’s edge. The AEROREADY material helps manage moisture, allows for maximum flexibility, and keeps your core comfortable in any pose.
Wind: Features the versatile 4 Elements Windbreaker, which aids unrestricted movement. The WIND.RDY and the gathered wrist cuffs are designed to protect against cold conditions. The toggles and puller around the neck allow for more control over the desired fit, whilst the vent included on the back
provides breathability whilst practising.
Earth: The Yoga Studio Light Support Bra and Yoga 4 Elements 7/8 Tights, allows you to put your feet firmly on the ground and concentrate on yoga, having a minimalist, natural yet feminine look that does not compromise on style. The adjustable bra straps on the front not only adjust the fit when worn, but the soft and stretchy fabric comfortably accommodates a variety of poses. The Men’s Yoga Tank Tee has dropped arm-holes and racer-back for better movement. The Men’s Yoga Pants have cool side pockets with a concealed zipper for optimum comfort in every move.
The face of the campaign…
Adidas has collaborated with none other than their ambassador – Deepika Padukone, to make a worldwide impact through this campaign. The global star and fitness icon is also an avid practitioner of yoga, she is all set to represent this collection across adidas stores internationally and as always, she looks gorgeous in the new Fire onesie as she strikes a few yoga poses for the showcase. DP has been a phenomenal advocate of physical and mental health throughout her career, and we are more than aware of adidas’ trailblazing contributions as a brand toward sports, fitness, and the environment, together we can only imagine the impact that this collab would have globally and we can’t wait to see it.
Unlike many other sports, the practice of Yoga has been progressively changing people’s lives for centuries. Through this campaign, adidas aims to inspire more people to make space for yoga in their lives.
The ‘Make Space for Yoga’ collection is now available in all adidas stores and on their website. You can also find it on their digital partner portals like Amazon, flipkart, Myntra, Nykaa & Ajio.
