Siddharth Bhagat, Director of Amazon Fashion India and Zeba Khan, Director of Beauty, Personal Care, and Luxury Beauty at Amazon Beauty India.
Once upon a time, fashion was a guarded secret, whispered only among those in the know, and glimpses of haute couture were limited to glossy magazine spreads and high-end runways. Well, those days are long gone. Today, fashion is at our fingertips, and thanks to the digital revolution, anyone with a smartphone and an intelligent eye for fashion can become a style icon. There is a new breed of digital creators and influencers, who, with their millions of followers, have turned the fashion world on its head, wielding the power to drive trends, inspire wardrobes, and even shape brands.
But just offering products and experience wasn’t enough. Why just stop at influencing markets when you can very well enable and influence the minds that define them?
And since we’re talking about trends and wardrobes, which most of you are probably working on right now, courtesy of Amazon Fashion’s Wardrobe Refresh Sale, there isn’t a better example to look at than this spectacular event. Amazon Fashion has transformed the fashion landscape for everyone, offering a digital world of top brands, trending styles, new launches, and distinctive finds—all offered at great value and convenience. Customers can choose from 30 million+ selections and 3 million+ styles from over 1500+ brands. It’s where high-end fashion meets accessibility, allowing everyone to find something that resonates with their personal style.
Enter the Creator Connect Event by Amazon Fashion…
Held on June 3rd in Mumbai, this event was a pulsating hub of creativity, collaboration, and couture, where over 70+ influential creators from the fashion and lifestyle world mingled, shared, and yes, took selfies with each other. The goal? To build a community that thrives within the Amazon ecosystem, sharing knowledge, sparking creativity, and of course, creating Instagrammable moments.
And, the highlight of this evening was the masterclass led by the ever-stylish Rhea Kapoor and the effortlessly chic Nitibha Kaul who were part of the fireside chat. The event was a veritable who’s who of digital fashion icons. With so many style powerhouses under one roof, it was like scrolling through your dream feed in real life.
The Power of Connection
The evening was a perfect blend of glamour and substance. Creators wandered through displays of top brands and best-selling products from Amazon Fashion, seeing up close what makes Amazon a fashion powerhouse. It was like stepping into an interactive fashion magazine where every page turn revealed a new trend, a must-have accessory, or a statement piece that screamed ‘add to cart.’
But the real magic happened during the masterclass sessions. Director and Producer Rhea Kapoor led a styling workshop that was equal parts enlightening and entertaining, revealing the secrets behind their impeccable looks and offering tips that even the most seasoned fashionistas found invaluable. This event was a melting pot of style and innovation. Each conversation, each connection, sparked new ideas and collaborations, showcasing the power of community in the digital age.
Adding more star power to the event were Amazon’s leadership and fashion visionaries, who engaged in a fireside chat on the topic “Democratizing Fashion & Amazon’s Role in It.” The panel featured Zeba Khan, Director of Beauty, Personal Care, and Luxury Beauty at Amazon Beauty India. There were also keynote speeches by Siddharth Bhagat, Director of Amazon India Fashion, and Zahid Khan, Director of Shopping Initiatives for India and Emerging Markets. Their insights and visions for the future of fashion e-commerce added a layer of depth and excitement to the evening.
Nitibha Kaul, said, “The Creator Connect is a very exciting concept that Amazon has introduced. It will bring together creators from different parts of the country and will help organise some interesting experiences. I was a part of the fireside chat where we spoke about the potential and scope of what creator and brand partnerships can look like in the coming future. The event has been really insightful and breaks the mode of standard events with people talking about a particular product/service. I really like how this event was so well integrated with the Wardrobe Refresh Sale helping influencers and creators get familiarized with it and talk about it to their audience. Overall, it was a fabulous experience.”
More than the Wardrobe Refresh Sale…
As the evening drew to a close, it was clear that the Creator Connect event was more than just a prelude to the Wardrobe Refresh Sale – it was a bold statement about the future of fashion. It was a celebration of fashion, creativity, and community. It highlighted Amazon Fashion’s role in shaping the future of fashion by empowering those who define it.
In the world of digital fashion, the runway is wherever you make it. So if you’re due for a little bit or a lot of retail therapy (who isn’t, right?)….the Wardrobe Refresh Sale is now live till 5th June, so below is the link, thank us later and happy shopping!
Click here to start shopping!
Images via: Amazon India
