Fashion meets craft with the Anaam X Rangsutra collaboration at Lakme Fashion Week 2019


Rangsutra Crafts to collaborate with young designer Anaam

I have recently joined a company called Rangsutra Crafts. This is a For-profit social organization working with artisans in rural and semi-rural areas. A majority of the shareholders of the company are artisan shareholders and the objective is to bring sustainable growth to the crafts sector by skills training, empowering, and bringing their products to the urban and global markets.

The company supplies handwoven and hand-embroidered products to Fabindia (Garments and home) and Ikea international (Home). We also have a retail vertical under the Rangsutra banner which aims to make craft-based products mainstream, fashionable, and accessible at all levels which in turn will help generate livelihood at the artisan levels. We already have a garment and home collection at and at our outlet in Delhi.

To create a buzz and excitement about Rangsutra’s efforts, we are collaborating with a young designer, Anaam (Sumiran Kabir Sharma) to showcase how crafts can cut across boundaries and can be the next generation’s fashion statement. The collection using handwoven fabric and the hand-tied and dyed technique is being shown at Lakme Fashion Week on the 31st of January, 2019 at 5 pm. The collaboration anaamXrangsutra is showcasing a collection which we are calling “Bandhan” the knot that ties fashion and craft.

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