House Of Beauty launched its e-commerce venture, Boddess.com last year. It’s been a rather unusual and extraordinarily challenging time for the company to get the ball rolling. But with a shatterproof spirit and passion for the beauty business, Boddess.com has grown exceptionally in a span of just one year by winning the trust and loyalties of its customers. Besides offering an array of diverse beauty brands, the portal is unique for its avant-garde beauty technology tools. Boddess Virtual Pro opens doors to virtual skin analysis and makeup try-ons which is exactly the need of the hour.
They launched their first international beauty brand Anastasia Beverly Hills within just one year of commencement. Known as the numero 1 brow brand of USA, Anastasia Beverly Hills is a cult-favourite amongst the youth. With vibrant eyeshadow palettes and vivid lip colours, they receive a global love that is commendable.
What Makes ABH Popular?
With a mutually passionate outlook towards beauty and make-up, it’s no surprise that their ultimate motto is boosting the confidence and power of women. Besides their progressive and creative approach, ABH is also socially responsible and offers a guilt-free indulgence in make-up. The brand is cruelty-free starting from formulation all the way to testing their products. Loved by 20 million users across the world, ABH is sure to amaze you with their striking range of beauty products.
Here’s a roundup of their bestselling products:
– Dipbrow Pomade
– Modern Renaissance Palette
– Luminous Foundation
– Dipbrow Gel
Watch Out For
The upcoming launches from ABH’s Spring Summer collection that include Brow Freeze, Crystal Lip Gloss and Highlighter Iced Out. Additionally, we will be seeing many new luxury and premium brands joining the Boddess beauty fam this year!