Aranyani is reinventing luxury, one handbag at a time, by capturing the zeitgeist of the rich Vedic Indian civilization that exemplifies the confluence of luxury and art. India’s first luxury handbag brand deftly handcrafts in its own state-of-the-art atelier (in Bengaluru) based on the original Indian concept of the “family” workshop. There, Aranyani, employs Indian heritage techniques to produce designs in a contemporary aesthetic.
Aranyani’s core inspiration comes from Mr. Haresh Mirpuri’s master who commanded him, “Whatever you do here, make sure you make Bharat’s name shine.” The vision thus entails taking Bharat, the cradle of luxury, to the world at large. With that drive, Aranyani intends to set up a strong foothold globally, starting with New York through the Aranyani Discovery Event which was hosted by the Consulate General of India on the 6th of April 2022. The range of exquisite bags on display were perfect as evening wear. As the Consul put it, “Aranyani symbolises the best of India coming to New York, combining the best of both the traditional and the modern worlds.”
In conjunction with the vision of redefining luxury, the designs span India’s multiple facets, from lush landscapes to timeless architecture. Aranyani’s global design team and craftsmen together study different rare art techniques that are almost lost or known to very few in India. The bespoke luxury bag brand employs the heritage techniques of gold gilding, hand embroidery, hand painting and setting precious gemstones which emanate positive energies that complement their beauty. In fact, Aranyani is possibly the only brand in the world to achieve fine gold-gilding on leather. All these techniques are also coalesced into one to create timeless stand-alone pieces in certain collections.
Drawing inspiration from the Vedic ideals of S.A.I.- Service, Awareness, and Inclusivity, the brand believes that true luxury necessitates a positive impact at every touchpoint. It achieves it in many ways. For instance, Aranyani honors its craftspeople by including their names in the QR code on the Authenticity Card, ensuring total transparency across the value chain. Another feather in their cap is their contribution of 2% of sales for children’s education in the community and teaching the children of artisans through the Aranyani Education and Vocational Trust Fund. Aranyani has also teamed with companies that provide pollution-reduction solutions, and created a network of parklands, orchards, and green areas surrounding the atelier that are also plastic-free zones. With a strong commitment to sustainability, Aranyani wants to switch to chrome-free leather entirely by 2023 and aims to achieve zero waste by 2025.
With deep reverence for Earth and Nature, the company delivers a win-win for the environment and style, foraying into sustainable materials by employing leftovers of the animal’s primary function as food, as well as forbidding plastic in their atelier. Using high-quality materials such as full-grain French calf napa leather that is responsibly sourced and hardware with an antique gold finish, the accelerator is pushed even further.