13 products that have proven to be the game changers in the beauty business

A few years ago, they would have seemed positively absurd, but these beauty innovations are here now—and changing the game. From semi-permanent lashes to cream that gives you a second skin, 2017 was the year beauty went futuristic. Rihanna didn’t give us foundation covering almost every skin tone, she also gave us the future standard for nude palettes. False eyelash staple guns and clay infused shampoo, here’s what changed teh beauty game in 2017.

13 game changing innovative products

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