13 products that have proven to be the game changers in the beauty business Advertisement

13 products that have proven to be the game changers in the beauty business

From invisible dry shampoo to dry face masks, 2017 had it all

By Trisha Chawla  December 22nd, 2017

A few years ago, they would have seemed positively absurd, but these beauty innovations are here now—and changing the game. From semi-permanent lashes to cream that gives you a second skin, 2017 was the year beauty went futuristic. Rihanna didn’t give us foundation covering almost every skin tone, she also gave us the future standard for nude palettes. False eyelash staple guns and clay infused shampoo, here’s what changed teh beauty game in 2017.

13 game changing innovative products

Blush Control

Solutions to the red flush of rosacea have been less than stellar thus far. But that’s about to change with Rhofade Cream 1%. Made by Allergan, the creators of Botox, it’s the first topical cream that gives instant and long-term results; its star ingredient, oxymetazoline hydrochloride, is also found in nasal decongestants. “It treats redness by improving blood circulation, something that other creams don’t do,” says Dr Jaishree Sharad, dermatologist and founder, Skinfiniti Clinic, Mumbai. Rosacea cheeks, is that you? Not anymore.


Intelligent sunscreen

We’re always forgetting to wear enough sunscreen, but this technology is a more persistent reminder than Baz Luhrmann. It’s a photosensitive patch, not unlike a Band-Aid, that you can wear on your wrist. Its colour begins to turn purple when you’re above safe UV exposure levels and need to seek shade or slather on more sunscreen. You can also connect it to an app to get recommendations for sunscreens based on your UV exposure, weather, location and skin tone. 

La Roche-Posay My UV Patch, Rs, 1,625 approx.           

Get it here.         

Clay for your hair

Good old-fashioned clay has become the year’s buzziest cleanser to absorb skin impurities. And now everyone loves its detoxifying benefits for their tresses too. You can make a DIY mask with bentonite clay, apple cider vinegar, water and coconut oil, or get your hands on an over-the-counter range like the Aztec Secrets clay mask or L’Oréal Paris’s Extraordinary Clay range, which also adds volume to flat hair. The jackpot’s been hit. 

L’Oréal Paris Extraordinary Clay Range, Rs, 150 onwards.

Get it here.

Semi-permanent brows

Ditch brow products and uneven parlour-plucking for eyebrow microblading. This process involves a pen-like tool to create shallow cuts that appear like natural hair strokes—these are then filled in with pigment. It sounds painful, but the numbing cream makes sure you don’t feel a thing. “It is perfect for those with scanty arches or gaps in between,” says Dr Kiran Lohia, dermatologist and founder, Lumiere Dermatology, New Delhi. It looks more natural than a brow tattoo, with results lasting upto three years. Rs, 53,000 for a session with Everlasting Brows at Lumiere Dermatology, New Delhi.




At-home dermat

In a fairy-tale development, the HiMirror can now tell if you’re the most clean and hydrated of them all. The smart mirror that debuted at the Las Vegas Consumer Electronics Show to rave reviews, analyses and records sun damage and your overall skin health, while making recommendations for your skincare routine. For an in-depth analysis, the handheld HiSkin device also tracks pigmentation, moisture levels and environmental damage. Cue: dramatic sighing. 

HiMirror, Rs, 13,000

Get it here.

Screen savers

Striking skincare discovery: your Netflix marathon is not only causing puffy under-eyes, but also considerable skin damage, thanks to the light from your screen. “HEV (High Energy Visible) light rays are as harmful as the sun, and can go deep into the skin to increase signs of ageing,” says Dr Harshna Bijlani, dermatologist and founder, The Ageless Clinic, Mumbai. It delays skin barrier recovery and causes more pronounced hyperpigmentation than UVB rays too. Fight back with Murad’s overnight moisturiser that reverses this damage, while keeping your skin hydrated. You could also, you know, put down your phone and wear sunscreen every day. 

Murad City Skin Overnight Detox Moisturizer, Rs, 4,200 approx.

Get it here.

Smart hairbrush

Think of this brush as a hair expert perched on your dresser. It comes with a built-in microphone in the bristles to detect sounds of breakage, frizz, dryness and split ends. It will also vibrate to warn you when you groom your hair too vigorously. It’s the kind of micromanager we could really use. Hook it to its mobile app to get a full report on your hair health, as well as product recommendations.

Kérastase Hair Coach Smart Hair Brush, Rs, 13,000 approx.

Inclusive Make-up

Move ahead from universal shade BB creams and foundations that make you look ashen white. Pop singer Rihanna’s Fenty Beauty line dropped a whopping 40 shades of foundation for everyone on the skin tone spectrum and even featured a diverse set of models in the campaign. Ever since, social media has been flooded with inclusive beauty posts, with brands finally promoting more than their porcelain shades. Can we get a Yas Queen!

Get it here. 

Falsies for dummies

1916: the year in which false lashes were invented. 2017: the year when we can finally apply them without almost gouging out our eyes. This gadget pushes out three pre-loaded single lashes, coated with glue, ready to pop onto your lash line–without getting your hands dirty. 

Flirt Eyelash Stapler, Rs, 1,820 approx.

Get it here.

speedy hair lightening

Scheduling multiple visits to the salon, squandering hours you don’t have, to get platinum blonde highlights, is the worst. So give thanks for the Blonde Wand, a revolutionary thermal lightening device that takes just 22 minutes at a salon to lift the shade up by seven levels. The stylist glides the wand over the treated hair and adds heat to speed up the lightening process. Since it’s done faster and there’s no direct heat applied to the hair, there’s also lesser damage. 

Pravana Blonde Wand, Rs, 6,700 approx.

Second skin

There could soon be a time when you won’t have to worry about fine lines. Thanks to the scientists at Massachusetts Institute Of Technology, you can soon wear a layer of new skin to mask it all. Artificially created with elastin fibres, it works like invisible cosmetic skin, which you will be able to create by mixing two liquids, and can rinse off when you’re done. The hero our lengthy CTM routines need.


Invisible dry shampoo

Dry shampoo feels great for oily roots, but the gross white residue? Not so much. This innovative take by Jen Atkin (hairstylist to Katy Perry, Jessica Alba and the Kardashians) is a mousse-like foam that cleans and lifts your roots without the powdery deposit i.e. zero buildup. “I spray it on like a regular dry shampoo and work it into the roots to add bounce to flat hair,” says Priyanka Borkar, hairstylist to the stars. Don’t blame us if you never want to wash your hair again. 

Ouai Dry Shampoo Foam, Rs, 1,625

Get it here.

Sci-fi sponge

So you can’t bother to manage multiple make-up brushes, you hate cleaning your BeautyBlender, and foundation stains are ruining your manicure. You need a silicone sponge. It’s not the one that went viral on Instagram, but a more useful version with fingertip-shaped grooves to help with blending. It’s where old school meets new tech, only this time, it actually works. 

Smashbox Photo Filter Gel Cushion Applicator, Rs, 2,700 approx.

Get it here.