16 beauty brands giving back during the COVID-19 outbreak % %


16 beauty brands giving back during the COVID-19 outbreak

“We’re all in this together”

By Drishti Kapadia  March 30th, 2020

As a consequence of the novel Covid-19 pandemic, we’ve seen beauty brands–both big and small–close to home and around the world rushing to lend a hand wherever possible. Whether it is relocating funds to support affected families or converting factories to provide hospitals with much needed medical essentials, these companies are making a bigger impact now, more than ever. So, if you’re looking to restock your beauty cupboard in the future, remember them as the ones who went the extra mile to help people around the world.

Ahead, the list:
Clarins

 

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The luxe French brand has taken up the task to provide hospitals in France with hand sanitizers and has so far distributed 14,500 units. It aims to continue manufacturing them for as long as necessary, keeping, of course, the health and sanitation of its employees in mind.

VLCC

 

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To cater to the sudden spike in demand for hand sanitizers in India, the personal care brand started manufacturing a gel formula that is now available in all chemists and general stores. Plus, it is affordably priced at Rs 25 for 50ml and Rs 250 for 250ml.

Bare Anatomy

bare anatomy

This personalized hair care brand jumped in to support relief efforts in January when the virus was first reported in India. By mid-February, it started sending out a CDC (Centers for Disease Control and Prevention, the national health institute of the USA)-approved based gel cleanser to its customers for free with
each order.

COTY Inc.

 

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The parent company for cult beauty brands like Kylie Cosmetics and Gucci Beauty has started manufacturing hydroalcoholic gel (a combination of water and alcohol) in its factories in the USA and Monaco. It is being given free of cost to the employees working in the manufacturing and distributing units as well as
the medical staff in those countries.

LVMH

 

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The French luxury goods conglomerate was one of the first companies to announce that its factories would be repurposed to manufacture hand sanitizer. It is producing and distributing around 50 tonnes of disinfectant to the French authorities and the Assistance Publique-Hôpitaux de Paris, Europe’s largest hospital system. In January, during the early stages of the outbreak, LVMH announced a donation of $2.2 million to The Red Cross Society of China.

Vilvah

 

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To help disadvantaged individuals, the Indian skin and hair care brand manufactured 70 per cent isopropyl alcohol-based sanitizer at its facility. It also distributed this to healthcare front liners, essential service delivery partners and NGOs in need.

L’Oreal Group

 

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To fight the shortages faced by French and European healthcare facilities, the company (parent to Maybelline and Garnier) is amping up its production of hand sanitizers and hydroalcoholic gel. It has also announced a donation of one million euros to its partner non-profit organizations to help underprivileged families fight the pandemic. And in a move to show solidarity to small-scale businesses, L’Oréal has frozen payments due to the company until salons can resume business.

Juicy Chemistry

juicy chemistry

In a bid to tackle the shortage of hand sanitizers, the Coimbatore based indie brand immediately got their drug license in place and now manufacture and distribute sanitizers to local hospitals that are combating scarcity of stock.

Bulgari

 

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The Italian luxury fashion and fragrance house has pledged to manufacture hand cleansing gel and supply it to medical facilities in Italy over the next two months. Earlier this year, it had also given an unspecified amount to the Instituto Lazzaro Spallanzani’s research department. This allowed the Rome-based institute to buy equipment that will help medical teams find solutions to prevent the spread of the virus.

Dyson

dyson

A company very famous for its hairstyling tools and vacuum cleaners, Dyson has been called upon by the UK government to invent a ventilator that is portable, easy to use, battery-operated and conserves oxygen. Sir James Dyson will also be donating 5,000 units of CoVent, the new medical tech to help countries tackle the Covid-19 pandemic.

Hindustan Unilever

 

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The company has pledged Rs 100 crores to help India fight the Covid-19 pandemic. It also slashed its sanitizer, liquid soap and floor cleanser prices by 15 per cent, partnered up with medical facilities to test and provide affected people with sanitation essentials, as well as donated an additional Rs 10 crore to upgrade health care services in the country.

Kiehl’s

 

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The skincare brand is supporting Feeding America’s (USA’s largest hunger-relief organisation) COVID-19 Response Fund. It works towards distributing foodboxes to senior citizens, children who rely on free or reduced price school lunches and communities heavily impacted by the Covid-19 pandemic.

The Body Shop

 

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The beauty brand has been dropping off care packages for UK’s NHS (National Health Service) workers, who are at the frontlines fighting the Covid-19 pandemic. Across the USA and Canada, it has already distributed about 30,000 units of cleansing products amongst shelters and senior citizens communities.

Estée Lauder

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The company behind some of your favourite beauty brands like Bobbi Brown, Jo Malone and of course, its own eponymous one, recently announced that its Meville, New York factory would reopen and produce hand sanitizer to combat the shortage faced by health care personnel. Also, it would be donating $2 million to Doctors Without Borders, an international NGO that is currently helping countries with less resources fight coronavirus.

Purearth

 

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The indie ethical beauty brand has pledged to support the underprivileged, daily wage labourers and migrant workers in and around Pune by distributing food ration and hygiene essentials through its sister organisation, the Pure Purpose Foundation.

 

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Forest Essentials

The luxury ayurvedic brand is manufacturing hand sanitizers, surface cleansers and medicated soaps in its Uttrakhand unit and is distributing them free of cost to the state’s police stations, hospitals, district, and public service offices. Plus, it supports and continues to provide the All India Institute of Medical Sciences, a hospital in New Delhi, with CDC-approved disinfectants to help protect the staff, healthcare workers and patients from the virus.