20 websites to shop at
Shop till you drop with this list of 20 high-street e-stores
ASOS scores big on variety and fashion cred. We suggest you look at the alphabetically sorted list of brands – you’ll need more time than money to really get a hold of this one, but it’s worth it. And then there are questions like, “Do I want the candy-cane dress from Antipodium or the taped jeans by Cheap Monday?” Ah! The sweet thrill of first-world problems on a third-world budget.
In a tweet say: More than 40,000 styles from 850 brands. Enough said.
On your smartphone: It has apps for android and iOS, and a pretty nifty mobile site to boot.
The multi-perspective lifestyle imagery is a nice break from the posey shots of other fashion e-tailers. It’s, erm, very normcore, and the stark monochrome of the site is carried forward in the products. Greys, blacks and whites are occasionally tinged with colour — anything but boring, though.
In a tweet say: Normcore heaven with luminous soft lighting to match
On your smartphone: You can access COII on a third-party shopping app, but you probably don’t need it since its own site loads well on mobiles.
A trade secret among stylists, Style Nanda’s popularity in its home country has made celebrities of its models. The casual, selfie-vibe of its product shots capture the easy aesthetic of the brand, which prides itself on the mix-and-match fluidity of the wares.
In a tweet say: This Korean one-stop-shop was rocking Gangnam Style way before Psy made a song-and-dance about it.
On your smartphone: Unless you speak Korean, the iOS and Android apps won’t be very useful. The mobile site’s a breeze, quick to load and has full display.
ThreadSence canopies an array of labels specialising in boho, grunge and indie chic like Jen’s Pirate Booty, The 2 Bandits, Chaser, Beach Riot, Evil Twin (all of which could easily be all-girl band names). And with crochet dresses, happy hippie jewellery and fringed leather jackets, they won’t have to look too far for outfits either.
In a tweet say: Funky finds for the girl who’d rather surf the waves than the net.
On you smartphone: You won’t miss an app version since the mobile site works fine.
If Neverland (of Peter Pan, not Michael Jackson, fame) were in need of sartorial inspiration, Pixie Market would be a worth a visit. There’s something eternally youthful, almost school-girlish, about the garments, with dresses and tops in lace, gingham skirts, oversize sweaters and candy colours, served with an indulgent helping of dainty. But then, growing up’s always been overrated.
In a tweet say: Cute dresses and tops to live/relive your first year of college in.
On your smartphone: The landing page on the mobile site is easy to navigate, but once you’re in the product section, the displays could get a little jagged. No biggie.
The cure for ‘Monday’s here already?!’ syndrome is a double click on Motel Rocks. New collections are up every blooming Monday, featuring vintage finds that have been upcycled into trendy pieces. Oh, and they have a 365-day return policy. Where’s the checkout button?
In a tweet say: Californian vintage meets Brit insouciance meets international shipping.
On your smartphone: No app yet, but you won’t feel its absence thanks to a pretty tidy mobile site.
The #Unfollow ads featuring comedienne Radhika Vaz have got people talking, but the site’s not the type to shy away from an opinion. Because opinions, sartorial or otherwise, are what they’re all about. Fab Alley began as an online accessories store and has since expanded to carry apparel with a definite point of view that’s articulated in bold polka dots, pop colours and quirky prints.
In a tweet say: The antithesis of the uniform looks that everyone else is touting; Fab Alley doesn’t do subtle.
On your smart phone: The mobile site’s as good as the website, so take your pick.
“Write a note to life,” prompts the landing page, setting the tone. The entire site conspires to make you slow down. The look book’s inspired by Murakami and is as intriguing, and the clothes are almost childlike in their simplicity, all pintucks and pinafores. They remind you of a more innocent time, bolstered by charming product descriptors. And, of course, the occasional cat.
In a tweet say: Murakami meets Mangalagiri cotton to remind you that summer’s just a state of mind.
On your smartphone: The display is inconsistent between mobile operating systems, but the website’s pretty dreamy anyhow.
The folks at Jaypore have a great eye for handcrafted souvenirs that you’ll proudly hold on to. Think antique jewellery from Rajasthan, handmade clothing from Auroville, crisp eri silk scarves from Nagaland and quilted jackets via Orissa.
In a tweet say: Easier on the pocket than a sojourn to India’s craft-rich corners, and as deliciously distracting.
On your smartphone: The Jaypore iPad app features beautiful images and connects local artisans with its global consumer base.
Unpretentious in its product displays, Bhane collaborates with people of different sizes and styles to showcase the versatility of its garments. It’s proof that the quality of a garment isn’t just in how it’s made, but also how it’s worn. They’ve recently rolled out their latest jewellery line of wispy necklaces, hair ornaments, rings — the works. Clean, contemporary and very take-it-or-leave-it. We’ll take it.
In a tweet say: Wardrobe essentials done right in summer-friendly fabrics.
On your smartphone: The UI on mobiles is a little iffy, with displays varying across operating systems.
Once you’re done gaping at the cool, surreal look book, you’ll have a hard time picking from the neo-geo jewellery, John Lennon-inspired sunnies and the Aztec-print flatforms. To start with.
In a tweet say: Edgy, unserious gear at prices that’ll leave you with enough dough for that pixie cut you’ve been eyeing.
On your smartphone: Both the website and mobile site work well, though the latter isn’t always consistent.
From cutting out discount coupons in newspapers to applying them to our shopping carts, Myntra’s proof that we really haven’t changed. We just dress better. The site’s come a long way from an online portal for sweatshirts. It’s now one of India’s biggest fashion retailers, hosting a spectrum of fashion brands and fashion addicts. Myntra’s betting big on its in-house brands like DressBerry, HRX, and the Ranveer Singh-fronted Roaster, we mean, Roadster, (okay, so we couldn’t resist).
In a tweet: Changing the way India shops, one discounted shopping bag at a time.
On your smartphone: Switch to the app for better discounts. The news is that they’ll soon close the site and go completely mobile. Chances are, India will too.
KOOVS rubs shoulders with the coolest kids in style school — they pull off a coup every season with capsule collections by the likes of Henry Holland, Melissa Odabash, Mawi, and accessory ace Patrick Cox. Their own label offers style steals designed by a London-based team, and if you’re (still) greedy, there are a good number of high-street brands to choose from.
In a tweet say: If ‘x’ symbolizes collaborations across the fashion world, KOOVS has more of them than a grade-wrecking algebra equation.
On your smartphone: The app for iOS and Android is a handy lil’ number, which syncs your picks across devices and lets you share them on your social network.
The styles look pricey but, thankfully, aren’t. The site’s USP is fashion that’s a lot more wallet-friendly than its competitors’, with customer service that’s super nice. The range isn’t overwhelming, and has enough eye candy to make you stop mid scroll.
In a tweet say: A selective collection that’s easy to browse and easier to buy.
On your smartphone: Third-party shopping apps abound, but the mobile site’s way more convenient.
Stylista collaborates with the country’s most talked-about designers — Kallol Datta, Shivan & Narresh, Masaba Gupta — to create exclusive, limited-edition pieces that won’t break the bank. They’ve got free shipping too, but honestly, they had us at “designer wear gets a high-street price tag.”
In a tweet say: Designer wear gets a high-street price tag, and everybody wins.
On your smartphone: The mobile site’s snag-free and easy to use.
There’s nothing shy or something-for-everyone about Nasty Gal. It's got swimsuits that are almost imaginary, dresses that fit like a glove, and smirks on the genetically gifted models’ faces. Nasty Gal is custom-made for that celebratory weight-loss selfie.
In a tweet say: Body-con dresses and thigh-high boots. That’s what Tinder profiles are made of.
On your smartphone: The apps on iOS and Android connect you to the wider community of “badass, fashion-loving girls”; those who’d rather shop than socialise will have no trouble.
The website hints at the romance of faraway places. If road-tripping in a ’60s van required a dress code, this would be it — fringed jackets, lacy maxi dresses and denim cut-offs.
In a tweet say: Uber-feminine boho looks that’ll have you wishing there were more Sundays in a week.
On your smartphone: The iPhone app includes snazzy displays and connects you to FP Me, the brand’s social community.
It’s as packed as Mumbai traffic at peak hour, but infinitely more style savvy. New pieces come in every day, and new collections every week. We dare you to remember what you really came here for. This style supermarket has all the trends before they’re legit, and at prices that are probably illegal. Whatever the deal is, we want in.
In a tweet say: With 100 new pieces every day. Fashion doesn’t get more current than this.
On your smartphone: There’s no official app yet, which is just as well since the site loads nicely on your mobile. There are a few unofficial apps that claim to display the site better.
The company uses its global reach to source the latest European trends, and designs them in India with its in-house team. StalkBuyLove churns out new designs every day, and is more realistic about fits. Sizes range from 3XS to 2XL, and there’s also maternity wear. You can even customise outfits based on your measurements, choice of length and pattern. It’s bespoke on broadband.
In a tweet say: Named after the predatory shopping patterns of the feral shopaholics, it only makes them worse.
On your smartphone: The brand is available on the Jabong app. No complaints from us.
Every international high-street brand on Jabong is worth its price tag — Miss Selfridge, River Island, Dorothy Perkins, to name a few. There’s more to look forward to: Jabong’s hired some serious design talent from the likes of ASOS and Inditex to create its upcoming private labels.
In a tweet say: Expect to upgrade your data pack soon — some of the world’s favourite brands are sharing space on this url.
On your smartphone: It’s one of the few e-tailers on the list that offers an app for the Windows OS. With exclusive discounts on the app, you’ll only need the website when killing time at the office.
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Sick of doing the mall rounds? Trying to avoid human contact but it's impossible because you really need help finding those heels in your size? Things are so much simpler on the web, right? Right. We put together the best fashion e-stores — they're a bang for your buck, plus, you can always take a break from Insta-stalking to make your never-ending wishlists. #win
Flip through the gallery for our top 20 picks