In a world driven by data streams, the rendezvous of technology and beauty isn’t new. With the evolution of the internet and the expansion of big data, this is a revolutionary moment for the beauty tech industry. Personalisation via advanced insights into your beauty routine, environmental factors and skin issues can now provide you with 3D printing makeup and skincare on your face instantly, utilising Augmented Reality to try on makeup virtually via in-store mirrors and apps. Thanks to Artificial Intelligence boosting the industry, beauty tech is here to stay and paving the future.
Artificial Intelligence (AI) Created Lipstick and Foundation Finder
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How does a YSL lipstick shade that matches your complexion, desire or outfit sound? Thought so. L’Oréal’s Perso is an AI-powered beauty technology device that will blend your choice of shades from YSL’s array of Velvet Cream Matte Finish hues withing minutes. Shade wheel/match/stylist feature on the app will assist you with your liquid lush for the day. YSL Rouge Sur Mesure by Perso is a handheld device will not only dispense your shade but comes with a removable compact for an on-the-go retouch. Au revoir lipstick limits.
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Lancôme Shade Finder has taken away all foundation fatigue. How you ask? An AI technology-enhanced device used by beauty experts in-store will analyse your face’s skin tone and undertone, then analytics on an iPad will share insights into your needs and suggest a niche selection of foundations from over 22,500 shades. Talk about convenience digitalised via personalisation. Level up your Teint Idole now.
3D-Printing Makeup
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A beauty filter IRL sans retouching or toxic substances? No one can say no. Welcome to futuristic facial 3D printing for everyday use, that camouflages hyperpigmentation and fades spots when used continuously. Nothing short of a breakthrough in the skincare and makeup industry, OPTE wand reveals radiant, even-toned skin enabled by optimising serum 100% clean and cruelty-free with Niacinamide B3 vitamin. Find a better handheld printer that enables airbrushing your skin naturally with 97% less product than your foundation; I’ll wait.
Augmented Reality (AR) Beauty Trial
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L’Oréal’s in-store AR mirrors help you try on makeup before you buy it, thanks to beauty tech companies like ModiFace’s Custom AR. In these increasingly phygital times, thanks to lockdowns augmented reality has boomed, meaning personalisation is essential more than ever.
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Who doesn’t change their mind when trying on a blush shade, find that perfect pout lippy and top it off with an experimental eyeliner? Now, Giorgio Armani, Estée Lauder, Maybelline websites AR virtual try-on feature mean – you don’t have to. Here’s the kicker – you can change your beauty preferences repeatedly till mirror mirror on the screen who is gorgeous of them all answers – You.
