5 denim brands that are hot right now


5 denim brands that are hot right now

ELLE's Fashion Director says you need to stock up on these, pronto!

By Malini Banerji  April 12th, 2016

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ELLE’s Fashion Director, Malini Banerji picks out the coolest denim brands you need to stock up on.

Denim stays perennially cool, even as it changes with new colour, cut and silhouette updates every season. Right now, we can’t get enough of what these labels are doing with the cult fabric — starting with Rihanna’s go-to denim guy, Matthew Adams Dolan. His eponymous label, also favoured by Lady Gaga, features oversized indigo separates that are all raw and reworked. R13’s tough-luxe aesthetics, vintage washes and stretch fits pay tribute to ’90s grunge and are a rage with street-style stars, especially for the brand’s ultimate boyfriend jeans. Tortoise is the frontrunner for eco-friendly fashion, championing a water-saving technique called the ‘wiser wash’. The LA brand offers distressed jeans made with minimum use of harmful chemicals — sustainability has never looked so cool. High fashion meets urban graphics at Aries, which is inspired by underground culture (think skateboarding, punk and grunge) — you’ll spot handmade foiling, embroidery, screen prints. Also, Australian name to know and wear, Ellery, has just launched a five-piece denim range that reflects their love for fit and flare.

You may also want to read: 12 cool ways to work denim