6 trends we owe to Kim Kardashian and her klan Advertisement

6 trends we owe to Kim Kardashian and her klan

Fashion epidemics

By ELLE team  December 18th, 2017

While fashion trends come and go, few can successfully predict what the next big thing is going to be — unless you’re the one starting it. Hate them or love them, the fact that you know who they are means that the Kardashians are probably influencing your tastes in some way or the other. Whether it’s using your use of contour to highlight your collar bone or wearing your lingerie as outerwear, the Kardashians have a way of getting the world of fashion to take notice.

You might argue that it’s because there are enough of Kardashians to actually force something to become a trend, or that five women walking around in their underwear is all it takes for the world to take notice. But there’s no denying that they are on to something. From practical tricks Kim has shared with her fans to subtle colour trends she’s influenced with her Instagram account, the Kardashians have managed to make their family name a trendsetting lifestyle. 

Here are a few trends we owe to the Kardashian clan:

Nude and muted tones

Kim has admitted that when she married Kanye West, he suggested she bring in a new stylist to revamp her wardrobe. One of the noticeable changes was her move from bolder colours to muted, nude tones. The neutral colour palette has started somewhat a of a sexier, cleaner trend. Pale pinks, skin tones, bright whites and washed-out greys have set the tone for a whole new wave of dressing.


While contouring has been around forever, it existed largely in the domain of professional shoots, rather than clogging up your Instagram feed. Now, the 'flawless selfie' look achieved by defining the cheekbones, slimming down the nose and shortening the forehead has become part of daily make-up routines. 


While there's nothing revolutionary about pairing a matching top with a bottom, there is something to be said for how the Kardashians have taken the co-ords game to new heights. Like most of their clothes, co-ords are ideal for highlighting the waist and accentuating the curves. The break in the fabric also allows for just the right amount of skin to peep through while covering all the essentials. Tube tops with palazzo pants, bodycon co-ords and track pants with sports bras have all become part of the Kardashian wardrobe rotation. 

Underwear as outerwear

Ever try on lingerie so sexy you wish more people could see you in it? To be fair, that’s probably what went through Kim Kardashian West's mind the first time she put on innerwear as outerwear. Corsets teamed with track pants, cami nighties as dresses and bras under open jackets... Leaving your house in your underwear has never been more acceptable or stylish.

Lips as a statement piece

Fuller lips may have become an international sensation ever since an adult Angelina Jolie debuted her infamous pout, but Kylie Jenner's lips created an industry dedicated to making your lips larger, including sucking on shot glasses, Korean lip plumpers, lip-contour kits and the art of over-lining. Kylie's lips have achieved independent celeb status and even endorsed the hero of her make-up line, The Kylie Jenner Lip Kit.

Sheer blacks

Only Kim could wear a colour as solid as black and make it look nude. During the transition from colour to neutral tones, Kim also changed the way we see — or don't see — black. Black in the form of lace, mesh and net, just sheer enough to see the outline of a limb. While sheer gowns are having a moment, the contrast of black on nude is a Kim signature.