Even though we might not have realised it just yet, doing our clothes and jewellery shopping on Instagram is the future. No longer we will be spending countless minutes scrolling through online stores sorting brand from brand, and good from bad—in 2018, it’s all about the boutique Insta-brand. To help you keep ahead of the trends, we’ve rounded up seven Instagram brands to get on before they blow up.
From niche jewellery labels from across the way, to start-up Aussie swimwear lines your friends haven’t discovered yet, Instagram and its priceless Explore page is the freshest way to stumble upon your next can’t-live-without purchase.
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From: Elle Australia