7 cool Instagram brands to know for 2018 Advertisement

7 cool Instagram brands to know for 2018


By Mahalia Chang  January 23rd, 2018

Even though we might not have realised it just yet, doing our clothes and jewellery shopping on Instagram is the future. No longer we will be spending countless minutes scrolling through online stores sorting brand from brand, and good from bad—in 2018, it’s all about the boutique Insta-brand. To help you keep ahead of the trends, we’ve rounded up seven Instagram brands to get on before they blow up.

From niche jewellery labels from across the way, to start-up Aussie swimwear lines your friends haven’t discovered yet, Instagram and its priceless Explore page is the freshest way to stumble upon your next can’t-live-without purchase.


Spanish label Gimaguas, started up by twins Sayana and Claudia, is the ultimate in eclectic, new-wave dressing. From its boyish cuts in jeans, overalls and sweatshirts, to its kitschy hammered-gold jewellery—the brand has a refreshing youthfulness to it. Half beach-side wayfarer, half San Sebastián girl-about-town.

Instagram: @gimaguas

Germany-based label Nina Kastens is the fine-jewellery hand behind those necklaces and earrings you've seen popping up over your feed in the last few months. Its dainty 'face' pieces have been garnering some love from the likes of Leandra Medine and Pandora Sykes, whilst star-sign necklaces are the answer to all your zodiac-related fashion lust.

Instagram: @ninakastens

Instagram: @admiseparis

If you've been looking to jump onto the burgeoning suit trend that's been kicking off, look no further than Admise Paris. The Parisian label has made an art form out of the feminine suit with structural blazers, a-line skirts and tailored trousers in a range of delectable makes, including blue and green corduroy, gold and burgundy velvet, and smart blue and grey wool.


A hankering for breezy blouses and French-countryside gingham might have already led you to MaisonCléo—if not, consider this your introduction. Handmade by a mother and daughter, the brand has already found a fanbase in Emily Ratajkowski and Leandra Medine.

Instagram: @maisoncleo

Fans of dainty jewellery should look no further than Bagatiba for their gold-fix. The brand's subtle pieces were made for layering and mixing.

Instagram: @bagatiba


On the hunt for a straw bag that will fulfill all your French-girl-in-the-countryside-at-the-farmer's-market dreams? KAYU is the place to start. Its mix of practical straw totes, perfect for sandy beaches and fresh bunches of flowers, and novelty bags shaped as lemon wedges, seashells and postcards, is the recipe for a summer of arm-candy.

Instagram: @kayudesign

Gauzy dresses, sweet gingham and beach-ready blouses are the specialty of California label Ciao Lucia. The mix of polished separates and live-in-all-summer-long dresses make us repeat-offenders in the bulk-buying realm. Worth it.

Instagram: @ciao_lucia

From: Elle Australia