Aadyam is about to shake up Indian theatre


Aadyam is about to shake up Indian theatre

The new initiative is bolstering production values. Watch this trailer for The Merchant Of Venice

By ELLE team  February 27th, 2015

Three things you need to know about Aadyam, a new theatre initiative that’s seriously upping the production of values of plays.

It’s backed by a big corp
The Aadyam Initiative is basically Aditya Birla Group tying up with Owen Roncon’s Oranjuice (the event company behind  the Mahindra Blues Festival) to fund the arts.

It’s bringing all the heavyweights
Expect new adaptations from Mumbai’s brightest theatre groups (Rage, Arpana, QTP and AkVarious are in the pipeline), starting with Vickram Kapadia’s The Merchant Of Venice, featuring Luke Kenny, Ira Dubey, Neil Bhoopalam and Jim Sarbh.

It makes bigger better
“We wanted to invest in staging,” says artistic director of Aadyam, Divya Bhatia, who’s roped in a voice coach from the Royal Shakespeare Company for The Merchant Of Venice, and promises more large-scale productions.

The Merchant Of Venice will be staged on Februrary 27 and 28 at NCPA, Mumbai, July 11 and 12 at Kamani Auditorium, Delhi and August 8 and 9 at St Andrews, Mumbai. Aadyam.co.in