Actor Amrita Puri launches fashion label Akuri
The mother-daughter duo combine their love for fabrics and design
British designer Henry Holland spoke to us about his exclusive line for Koovs.com, which goes online May 15. Click through for key pieces from the collection.
"A lot of what we do is about print. We wanted to bring in signature elements from House of Holland, so we went back to our archive and reinterpreted some of the prints: the polka dots, palms, shapes, acidic colour palettes and silhouettes. For example, we worked with lace in our Spring/Summer 2014 collection, so for the capsule collection we used the same lace in a printed version."
"I met Patrick Cox [who has previously collaborated with Koovs.com] at Elton John’s party and he told me what a pleasure it was, and recommended I do it."
"I’ve only ever designed one black dress. I’m told Indian women love colour, which is great for me. For the capsule collection, all I had to do was focus my existing aesthetic to suit the market."
"I think choosing favourite outfits [when you design them] is always really hard, it’s like choosing a favourite child. For me, all the print stories are really strong."
"I would love to come back to India. I think it’ll be difficult for me to build my own brand here, logistically speaking, so this is a great way for me to bring my name, aesthetic and design to the country. Hopefully it’ll be a huge success and I’ll be back every year for the rest of forever."
Knit crop top, New Look; Twill jacket, Salvatore Ferragamo; Jersey pencil skirt, Zara; Satin pumps, Dior
New in homegrown-ventures-we-love is Akuri by Puri. Mother-daughter duo Smiley and actor Amrita Puri have come together to launch an Indo-western clothing line that plays with beautiful fabric and dynamic colours. Mostly comprising of holiday wear (think flowy dresses for the beach or a Sunday brunch) the label offers limited edition pieces by the duo. Available exclusively on their Facebook page (no e-commerce site, yet) their collection is a mix of tops, dresses, skirts, bomber jackets and kurtas, all of which can be easily dressed-up or dressed-down.