Actor Amrita Puri launches fashion label Akuri Advertisement

Actor Amrita Puri launches fashion label Akuri

The mother-daughter duo combine their love for fabrics and design

By ELLE team  February 4th, 2015

New in homegrown-ventures-we-love is Akuri by Puri. Mother-daughter duo Smiley and actor Amrita Puri have come together to launch an Indo-western clothing line that plays with beautiful fabric and dynamic colours. Mostly comprising of holiday wear (think flowy dresses for the beach or a Sunday brunch) the label offers limited edition pieces by the duo. Available exclusively on their Facebook page (no e-commerce site, yet) their collection is a mix of tops, dresses, skirts, bomber jackets and kurtas, all of which can be easily dressed-up or dressed-down.