Why the adidas Nite Jogger is the sneaker of the season


Why the adidas Nite Jogger is the sneaker of the season

Making reflectivity cool again

By Manali Shah  April 18th, 2019

A buzzing metropolis never sleeps—thanks to the night owls who breathe life into the dark. While others take a breather, they’re relentless in their pursuits. They’re out there, creating, pushing boundaries, trying new approaches, always hustling. And it’s for these nocturnal souls that the adidas Nite Jogger is a perfect fit. Literally.

The new sneakers come armed with reflective technology, giving you your time in the spotlight. The Nite Jogger, which is a contemporary spin on adidas’ 1976 Nite Jogger, retains the retro feel while giving it a modern upgrade. The lightweight trainers’ boost cushioning, supportive feel and collapsible upper (so it’s easy to pack while travelling) make it a complete winner.

low res adidasOriginals SS19 NiteJogger NiteJogger BD7933 01 Angle NIGHT COMP c

But it’s not just for nights—the shoe can be styled for a statement day look as well. Footwear White, Crystal White and Shock Red—pick a variant that suits your personality and make it your own. The sneakers will carry you from brunch to a music gig or even a date, easily. 

To mark adidas’s biggest sneaker drop, its brand ambassador and king of cool, Ranveer Singh made an appearance. The launch brought together various night-time creators, including hip-hop musicians such as Raja Kumari and DJ Sa, and fashion designer Abhishek Patni. The venue was fittingly done up with multiple reflective aspects and experiential installations including Nite Archives and Nite Gallery. The Nite Archives took us through the evolution of the sneakers from the late ’80s to its new avatar, while the Nite Gallery showcased creators from various artistic fields, captured sporting their Nite Joggers.