adidas Originals has launched the new ZX 2K BOOST with Ranveer Singh


adidas Originals has launched the new ZX 2K BOOST with Ranveer Singh in a brand new avatar

The coolest collaboration yet? Hands down yes.

By Gargi Agrawal  October 22nd, 2020

Whether it’s the iconic three-stripes emblazoned trainers or chunky mesh kicks, adidas mirrors an aesthetic of its own. It’s sporty, edgy, trendy and more recently—unconventional. In order to celebrate its reveal of the new ZX 2K BOOST sneaker range, adidas brought the new launch to the millennial market in a way like no other.

 

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Case in point: tune into the ZXience Network starring diverse sneakerheads across the globe like gaming superstar Ninja, vintage clothing icon Sean Wotherspoon, actor Mette Towley and closer home, Ranveer Singh. Inspired by the ZX 2K BOOST’s oddly satisfying technology, the ZXience Network turns the experience of wearing sneakers into animated shows that will mesmerize your senses. So, what’s exactly in it for you?

Each animated program or stream of the ConZXiousness episode will let you in on one oddly satisfying quality that the new shoe ZX 2K BOOST has to offer. From flexibility, colour gradients, comfort to even squishiness, the four distinguished creators describe each feature of the sneakers candidly in an animated avatar.

Giving his love for streetwear a strong nod, Bollywood heart-throb Ranveer Singh investigates the ‘squishiness’ of the ZX 2K BOOST. Take a look for yourself:

 

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While on the other hand, a series of ZXientific Displays explore the oddly satisfying tech behind the sneakers in illogical ways. Brought to life as a takeover of the adidas Originals YouTube channel, the streaming channel has introduced a wide range of oddly satisfying programs – from live action and animation to experiments and tutorials. To state it simply, the ZXience Network transforms of experience of wearing of sneakers into visual presentations with the help of some of the best content creators scouted through social media.

Check out the entire ZX 2K Boost range here.

 

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Each of the four strands of commissioned content — ‘Product Tests’, ‘Get Baked with ZX’, ‘A Portrait of Satisfaction’, and ‘How It’s Made With ZXience’ — approach the theme from a different angle. First, ‘Product Tests’ playfully highlights and experiments with ZX technology by employing hydraulic presses and chemical reactions, with only one goal — satisfy the senses. Next, ‘Get Baked with ZX’ sees culinary experts attempt to recreate edible replicas of the ZX silhouette. Meanwhile, ‘A Portrait of Satisfaction’ plays host to artists of different styles documenting their process of creating a finished ZX work of art. Finally, ‘How It’s Made with ZXience’ draws on iconic television tropes by following creators through their fascinating step by step process.

Watch a compilation of all the ‘oddly satisfying’ features of the ZX 2K BOOST from creators across the world here:

Photographs: adidas (Instagram)